New corporate identity for Heesen Yachts

This year, Heesen Yachts celebrates its thirtieth anniversary, a perfect moment to unveil its new corporate identity. With its new pay-off “passion, performance, perfection”, the Dutch yacht builder emphasizes its key values.

Heesen Yachts was established in 1978. Over the last thirty years, it grew into one of the world’s leading builders of luxury super-fast yachts, sportfishing vessels, and displacement and semi-displacement ships.

Throughout its history, passion has been the driving force behind the performance and perfection Heesen Yachts delivers. Nancy Jansen of Heesen comments, "all of our professionals are as passionate about yacht-building as our customers are about their yachts.”

Heesen yachts are greatly appreciated for their superior performance, which is underlined by the company’s own performance throughout the years. Since 1978, Heesen designed, built and delivered well over one hundred custom made yachts. Many of them award-winning, not two of them alike.

“We constantly strive for perfection, both technically and aesthetically, throughout the entire process from pre-sales consultancy to after-sales service”, says Jansen. As one of the few yacht builders in the world, Heesen Yachts offers its customers a full service approach. By carrying out the complete process itself, from sketch to test, Heesen can meet the strictest requirement and pay attention to the smallest detail.

At the Monaco Yacht Show Heesen Yachts launched its new corporate identity, which includes a new logo, new brochures and a new web site (



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