New management at Oyster Yachts

Following the shipyard’s recent relocation, the restructuring of the business and the expansion of their production facilities, British shipyard Oyster Yachts has announced the appointment of Jane Wilkinson as new Head of Marketing and Simon Haynes as the Finance Director.

Commenting on the new appointments and location, Oyster CEO David Tydeman says, “The relocation of the Oyster headquarters to our long established Shipyard in Southampton creates a simpler structure than our previous operating model of out-sourced sub-contracting. Recruiting Simon and Jane into the senior team is part of ensuring we have the right skills to deliver this new focus and to build up the close links we need between the Southampton yard and our sister shipyard in Norfolk; I am delighted they have joined us.”

Jane joins Oyster from P&O Cruises where she developed and led the Marketing and Planning, working to establish a 'through the line' communications strategy. She comments, "Having a personal interest in yachting and a strong match to the professional skills required for this position, I am relishing working for such an established international brand and leading the Marketing and Communications for the whole business. I look forward to developing a further integrated and cohesive marketing approach, with particular emphasis on the digital platform. The forthcoming Oyster BVI Regatta in April, Private View at St Katharine Docks and Owners’ Dinner in May, will also give me the opportunity to meet the extended Oyster family!”

Simon Haynes is managing the commercial accounting and financial operation of the business. Simon’s background spans over 15 years working as a senior finance professional across a number of SME, private equity and listed companies including De La Rue. Commenting on his new role Simon Haynes says, “This is an exciting and very appealing role at Oyster and I was delighted to be able to accept the opportunity to join a global brand within the exclusive, high quality yacht market. I believe my experience in a variety of operating environments and business sectors will help drive further success and I am pleased to be playing an integral role in securing future results. I look forward to exploring our strategic options and driving operational efficiencies as I take up the financial reins at Oyster Yachts."

By Gemma Fottles



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