Dutch-based shipyard Heesen Yachts have just announced the appointment of a new Marketing Director, Mark van Heffen, effective from the 1st September. With over 15 years of experience in global marketing management, van Heffen will oversee Heesens global marketing strategy and the operations for the shipyard.
Van Heffen has won multiple international marketing accolades throughout his career, and has held senior positions in various industries across companies such as AkzoNobel, PON, and Volkswagen. Prior to his appointment at Heesen, he carried out significant consultancy projects for the shipyard.
Photo: HeesenHaving already initiated several successful projects, including the world’s first ever yachting chat show, YachtTalk, van Heffen is well placed to support Heesen’s growth. CCO of Heesen, Friso Visser, commented on the appointment, “His in-depth marketing knowledge and unconventional approach coupled with excellent team management skills will help to accelerate our plans for a robust and successful future.”