OceanStyle has today unveiled its new look at the Cannes Boat Show, re-branding to become OceanStyle by Burgess. The re-brand, the biggest transformation of its corporate identity in the company’s history, aligns OceanStyle with its parent brand, Burgess to bring together the heritage of Burgess with the strength of the OceanStyle name in its competitive niche market, without diluting the specialist focus of either company.
More than just a visual brand alignment incorporating the Burgess name and complimenting the Burgess colour scheme, the re-brand also sees the two companies share six offices around the world combining resource, offering a multi-lingual team of professionals and providing clients with unique access to international market information.
Commenting on the re-brand, OceanStyle by Burgess Director, Richard Lambert said, “OceanStyle was founded in 2005 by Burgess, already a market leader in large superyachts, as a stand-alone company to meet demand for smaller, but no less luxurious, vessels. However, there are many strategic advantages to forming a more evident brand family, specifically for our clients who benefit from the synergies of our combined resources and market knowledge without sacrificing the specialist expertise they expect whether buying, building or chartering.”
The creation of a more evident brand family also adds value when entering new and emerging markets, offering impact and presence. OceanStyle by Burgess provides a strong entry point for the Burgess group in to markets without a tradition of superyachting, where the smaller yacht market is blazing the trail for the megayachts that will follow.
“The OceanStyle by Burgess re-brand clarifies the lines of demarcation and connection between OceanStyle and Burgess,” explains Richard Lambert. “We are still the same team focusing on our niche market specialising in 20-45m yachts and by working in synergy with the wider Burgess network can offer our customers unparalleled access to information as well as in-depth industry knowledge. OceanStyle and Burgess have a reputation for professionalism and best practice; we operate to the same high standards and our reputation can only benefit from a clearer association.”
The OceanStyle by Burgess website, www.osyachting.com, has already gone live with the new visual brand identity and a series of new marketing materials including brochures, adverts and banners will launch over the coming months. The new brand is currently being exhibited at the Festival de la Plaisance de Cannes on stand EBC105.