Last year, the German luxury yacht manufacturer Drettmann’s Open Yacht Days were a huge success. Based on the motto “Please Touch!” the first round of this innovative marketing strategy got underway in 2009 – and due to the large demand, was even expanded to Majorca.
The concept behind the Open Yacht Days is reflected in the name. Customers are given open access to a range of First Class Pre-Owned Yachts, enabling them to experience top boats up close and personally.
This year, the successful marketing strategy will enter its second round. From April 8-10, 2010 the Open Yacht Days in Bremen-Hemelingen will once again bring the excitement of surprise, touch and experience to Bremen-Hemelingen. Under the slogan “It doesn’t always have to be new”, Drettmann is offering the perfect opportunity to visit a huge selection of high-quality yachts in one location. First Class Pre-Owned Yachts with the “Refit by Drettmann” quality seal have all been completely overhauled, technically upgraded and modernized.
SuperYacht Times - The State of Yachting 2020
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