Clear Group International has announced the formal launch of Ports of CauseTM (POC), an innovative philanthropic superyachting enterprise, founded by Joyce Clear of Clear Group International and managed by a Board of Directors. Based as a platform for philanthropy and showcasing superyacht design and the good will of the luxury brand community, POC propels a newly refurbished yacht into the global marketplace as an ambassador of the superyacht community while supporting charities through events and global initiatives.
The program is a catalyst for world-class yacht refits that are, to a degree, funded through corporate sponsorships and state-of-the-art product donations. As a result, the yachts operate as global, mobile showcases for excellence in design, innovation, technology and luxury brands. Once a participating POC yacht has completed a refit, the vessel travels to key locations to host Red-Carpet-VIP events to raise funds for charitable initiatives. Currently, the charities benefiting from Ports of CauseTM 2013 are organizations that operate global ocean conservation and clean water programs, including Ecomundi Ventures, Models for Water, International SeaKeepers Society, Plant-a-Fish and others to be announced.
The first, and flagship, vessel selected to participate in the program is the renowned classic 116’ motor yacht The Highlander owned by Victor Muller, President of Skyper Cars. The Highlander was launched in 1967 by De Vries, the third Feadship built for the famous entrepreneur, Malcolm Forbes, who used the yacht for business and pleasure, entertaining kings and queens, prime ministers, presidents, business moguls, movie stars, celebrities and visionaries around the world.
Victor Muller, Chief Executive Officer of Spyker NV, a Dutch super car manufacturer, has devoted several years and extensive resources to restoring THE HIGHLANDER to her original glory, and is collaborating with Ports of CauseTM in completing a multi-year, keel-up refit and restoration of the iconic vessel. Muller says, “I am delighted to join Joyce and her dedicated team of professionals to support this wonderful program and honored that my yacht will serve as its flagship. Captain Zach Paap and I look forward to welcoming hundreds of like-minded guests aboard to lend their support to Ports of Cause while they attend one of the many exclusive events planned that will raise the level of awareness of ocean advocacy.”
Ports of CauseTM will be participating in major global boat shows and its own fundraising events in 2013, starting with the Miami International Boat Show in February, 2013.
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