PlusNewMedia to showcase 3D superyacht animation at MYS

Written by Gemma Fottles

The Dutch brand, PlusNewMedia, has announced they will be showcasing their 3D superyacht animation products at the upcoming edition of the Monaco Yacht Show. With several years working with some of the world’s top shipyards and designers, the company has gained substantial experience in the development of this technology within the industry, offering brands the opportunity to present 3D animation in a level of quality rarely seen elsewhere.

Through its 'dynamic' nature as opposed to 'static' content such as 3D renders, 3D animation is highly effective. Furthermore, it can be used across multiple channels such as online, exhibitions, social media and personal presentations.

Commenting on the recent collaboration with the brand with Turquoise Yacht is Aysecan Karabeyoglu Zorlu, who says, “PlusNewMedia has recently produced three 3D animations of our designs, in close cooperation with the design studio and our internal team. We have found the use of 3D animation a great addition to our media mix, allowing us to effectively position our new designs. We are very pleased with the cooperation with PlusNewMedia. Through the experience they have all of the 3D animations have been delivered via a controlled process with a great result.”

66m / 216 ft yacht - advanced engineering stage from Turquoise Yachts on Vimeo.

Utilising 3D animation in the marketing of new designs and yachts under production is typically a high return on investment. Explaining a little more about this is Director of Business Development at PlusNewMedia, Norbert Bessems, who says, “Firstly, 3D animations can give a stunningly realistic and clear overview of the yacht. During the 3D animation specific USP's of the yacht can also be highlighted, which gives the client a deeper sense of what the finished product will feel like when cruising in any of the world’s superyacht hotspots."

47m / 154 ft - yacht under construction - delivery this year (2016) from Turquoise Yachts on Vimeo.

Turquoise Yachts as well as the Dutch shipyard Heesen will be incorporating PlusNewMedia’s 3D animations as part of their marketing material in Monaco.

For more information on PlusNewMedia's products such as 3D Renderings, 3D Animations, Video Productions and Virtual Reality Applications, contact Norbert Bessems directly at following contact details:

email: [email protected]

mobile: +31 6 14363214

fixed: +31 (0) 70 8880425



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