Princess Yachts International has appointed Motor Yacht Finland Oy as the exclusive distributor of Princess yachts for Finland with immediate effect. Operating under the trading name of Princess Finland, this company will be run by owners Mikko Alanen, Managing Director and Mats Carlson, Technical Director, both of whom are current Princess owners and experienced yachtsmen with many years experience in the marine industry.
Princess Finland will operate from their waterside offices in Helsinki with the support of their experienced Sales Manager Pancho Marjak and his team.
Will Green, Sales Director at Princess Yachts International plc, says, “This is an important market for Princess and, as we move into larger craft, working with the right partner is critical so we are delighted to have partnered with Motor Yacht Finland Oy and look forward to a strong business relationship in the years ahead.”
Mikko Alanen says that “Princess yachts are ideally suited to the Finnish market needs, the brand is very strong in Finland and widely recognized as the market leader for larger yachts in the region. We see an excellent future for Princess in this market and are very encouraged by the manufacturer’s future plans and commitment to new product investment, especially for the new craft over 100ft. We are delighted with the opportunity to work with such a prestigious brand and to further develop the Princess market in Finland.”
Princess Yachts has recently released the first photographs of their new M Class yachts, the 32M and 40M, the company’s first yachts over 100 feet. Both models are to be built at the Company’s newly acquired water side facilities in close to brand’s head quarters in Plymouth. Production of the first model, the 32M, is already well underway with a scheduled launch later in 2010.