Product of the week: The new YPI App

Yachting Partners International (YPI) have recently launched a brand new app, marking the world’s first live interactive dedicated yacht search feature. Named ‘The YPI Selection App’, the app opens up all aspects of luxury yachting from ownership issues to crewing, buying and selling with a superb section on luxury yacht charter holidays.

The app is designed to make yacht charter more simple and accessible for veterans and newcomers to the yachting industry alike, presenting detailed yet digestible information about the best cruising destinations and itineraries around the world. This includes spectacular destination photo galleries, as well as a handy Beginner’s Guide to ease clients into the charter world. In addition, regularly updated features on many aspects of the yachting world and interviews are also included, ensuring that the user is given the opportunity to truly immerse themselves in the superyacht charter industry in the most efficient and enjoyable way possible.

Commercial & Marketing Director of YPI, Mark Duncan, comments on the new app, saying, "For so many people, the concept of booking a holiday with family or friends on board any one of the world's most luxurious private superyachts is more of a voyage into the unknown than a reality. Our job is to change that."

The new app is also host to the world's first live interactive dedicated yacht search, named 'Yachts Around Me'. Developed in partnership with vessel tracking experts, Marine Traffic, the specially designed search tool allows users to instantly discover any yacht they desire. Showing the specific yacht’s real time location, yacht details, an indication of the vessel’s availability for charter or sale and ample photo galleries are also available for the user to peruse as they wish.

Discussing the appeal of the app not only to those interested in charter, but also to owners, crews and captains, YPI Group CEO Philippe Hetland Brault comments, "We started from the principle that an App has to be useful and practical but also fun. It occurred to me that yacht owners and yacht charterers often like to be able to find out more about the brand, the age and sizes of those yachts that are around them when they are moored or sailing nearby. We know of many yacht lovers who already use websites and Apps to identify yachts around them, however these sources tend to mix yachts with hundreds of small boats and even merchant ships. So we decided to develop an App purely for yachting with the most comprehensive data available and the very best photography."

Apple users can download the app here, and Google users can download here.

By Gemma Fottles



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