Launched today, we are excited to present you with the new and improved SuperYachtTimes.com website, marking the beginning of a whole new branding strategy at SuperYacht Company.
Launched in 2007, SuperYachtTimes.com has grown to be the most popular and reliable superyacht news, data and information source for owners and key decision makers over the past decade due to our fast news reporting, exclusive first photos of new superyachts and industry-leading stories.
The new SYT is based on our custom build system, SYDIS (SuperYacht Data & Information System), which will power all of our soon to be launched new websites, including our new intelligence system SuperYacht iQ.
The new version of the website is clean, easy to use, fast and fully optimised for mobile devices. The website is based on SYC’s custom build SuperYacht Data & Information System, SYDIS. Digital Editor, Charl van Rooy, comments: “At SuperYacht Company we are constantly striving to improve - not only the industry and the business that we are so passionate about, but also ourselves. After much feedback from our passionate readers, I’m very pleased to present the brand new website. I’m confident that this - our first step in a complete rebranding of SuperYacht Company - now truly reflects who we are as a company: young, fresh, fast and at the top of our game.”
Now with our own in-house web developer on board we will continue to improve and expand the website on a continuous basis. “An additional benefit of having our own developer is that we can now work with our clients to create bespoke branding and creative content solutions”, adds Director, Merijn de Waard.
Please feel free to send over your comments, feedback or any issues you may encounter. Other than that, enjoy your optimised experience with the new and improved SuperYachtTimes.com!