Pershing, a cult name in the motoryacht world that has continued to amaze the public for over twenty years with the novelty and originality of its craft, can now boast an established position in the effervescent Asian market. The Italian shipyard, a member of the Ferretti Group, an international leader in the luxury yachting sector, has recently announced its agreement with Richburg Marine Corporation Ltd, who have now become Pershing’s official dealer for Hong Kong.
To celebrate this new partnership, Richburg Marine organized on February 1 an exclusive evening at the Royal Hong Kong Yacht Club. The event included the presentation of the first Pershing 46’ to be opened to the public here. Over the next few weeks this craft will be demonstrating its style and performance in the waters of the various Hong Kong harbours.
The agreement recently signed by the two companies represents an important team operation that will open the door of a very special market to Pershing yachts. For the yachting sector, this new territory represents a huge challenge and great business potential. And communicating and establishing the distinctive characteristics of a product with such a strong character, in the best possible way, is a new commitment for the Ferretti Group member company, requiring considerable care and determination.
Tilli Antonelli, the Pershing Chairman, commented on the company’s increasing expansion to the East as follows: “the Far East is one of the new markets that is growing most rapidly, and today, Hong Kong is without doubt the most important area in the continent, both in terms of our particular sector and in general. Its dynamic spirit and rapid growth are very much like us and this is why we have expanded our fleet to offer a considerable range to the Asian market too. In terms of both luxury and performance, the Pershing yachts have everything it takes to meet the specific requirements of this new context. Our innovations, technology and exclusive comfort concept have all been restyled to establish a highly appealing formula for this market. But for a project like this we needed to find a reliable partner and Richburg Marine is just that: enterprising, highly experienced in the top market segment, and characterized by our self-same passion for our product and superior customer care”.
Richburg Corporation Limited occupies an indisputably frontline position in the Hong Kong luxury automotive distribution sector. For Pershing, the first company Richburg Marine has signed a dealership agreement with, this level of prestige and history represents an invaluable source of know-how and a reflection of its own approach to its reference target that is growing considerably in Asia.
In complete accord with the vision and ambitions of the Italian shipyard, Eric Whong, the Richburg Marine Corporation Chairman and CEO stated that, “In Hong Kong, yachting is a lifestyle that is rapidly spreading and we believe that this current trend is destined to increase considerably. The opportunity of distributing an Italian product as exceptional as Pershing has therefore presented us with a stimulating opportunity that we have great faith in. Pershing has received a significant number of international awards in recent years, and the fact that it was recently awarded a prize like the ‘Best Performance Luxury Yacht 2007’ by the Hurun Report is a particularly encouraging sign of how famous these yachts have already become with the public here. It is a great starting point for the area we are targeting!”.
SuperYacht Times - The State of Yachting 2020
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