The Italian shipyard Sanlorenzo has announced a collaboration with the American design studio, Chris Bangle Associates (CBA). Bangle himself is well known in the circles of car design, and previously worked as Group Design Director of BMW. The collaboration will see Bangle work together with the Sanlorenzo team on the designs of their next generation of yacht exteriors.
Since leaving BMW in 2009, Bangle has built a successful design consultancy in Clavesana, Italy, a few hours north of the Sanlorenzo shipyards, and his team have designed a wide range of products and services to a host of prestigious clients.
“During 2015 Élite Days here in Rapallo,” says Massimo Perotti, Sanlorenzo Spa Chairman/CEO, “We are not only celebrating my first 10 year in Sanlorenzo, but we are also, together with Chris, opening a new development phase for Sanlorenzo. Chris is not only an amazing designer, world famous, but also a talented manager, able to run complex and multicultural teams. Starting today, he will not only develop with us outstanding new Sanlorenzo yachts, but also will bring his experience in shaping our future managerial culture."
“I have great respect for the strength of the Sanlorenzo brand and the quality and emotion crafted into every ship they create; their discerning clientele are highly tuned to all these aspects,” Chris says. “I am very excited to be joining together with the Sanlorenzo team, and even more inspired to learn about the world of superyachts and the design challenges within it. Massimo has great knowledge of yachting from the customer point of view and is dedicated to bringing the Sanlorenzo experience to an even higher level with innovation and design. I believe strongly in the Sanlorenzo that Massimo has built in this past decade and congratulate him on this accomplishment; his vision for the next ten years is even more compelling. I am proud he has chosen the CBA team and myself to join with him on this adventure and look forward to designing an exciting new generation of Sanlorenzo yachts!”