Sanlorenzo, builder of motor yachts ranging between 62’ and 108’ and a superyacht fleet up to 200’, with facilities in Ameglia (La Spezia, Italy) and Viareggio (Italy), have signed a commercial agreement with Rodriguez Group. The agreement commit Rodriguez Group to sell Sanlorenzo yachts exclusively in France and Monaco.
In the rest of the world Rodriguez Group will sell, not exclusively, only the larger yachts, meaning the four superyachts built in Viareggio. Rodriguez Group will also sell Sanlorenzo pre-owned yachts on a commission basis.
Rodriguez Group starts the co-operation on a positive note with the placement of an order for 4 yachts: two SD 92’s for delivery in 2011 and 2012; two 40 Alloys for delivery in 2012.
From the perspective of the promotional plans to sell Sanlorenzo yachts, Rodriguez Group will organise the participation to the Festival de la Plaisance in Cannes and the Monaco Yacht Show, starting from September 2011. Both Companies will jointly work to strengthen their joint image for these yachting events.
Sanlorenzo will also take part in the sumptuous annual party of Rodriguez Group in Saint Tropez. The two-night party in the Provencal village is an unforgettable event for yacht owners.
SuperYacht Times - The State of Yachting 2020
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