Singapore will play host to a fleet of sailing and motor Superyachts when the Singapore Yacht Show launches from 8 to 10 April 2011 at the exclusive ONE°15 Marina Club in Sentosa Cove. This was officially announced today by event organisers Informa Yacht Group, who are also behind the world-leading Monaco Yacht Show, the Superyacht Cup Regattas and the Abu Dhabi Yacht Show.
The inaugural show next spring promises to bring together an international visitor audience of Asia’s ultra-high net worth individuals and all the major players of the region’s luxury yachting industry. The stage is thus set for local and regional exhibitors, as well as some key international players keen to find a new market in the newly-affluent East, to showcase their latest products to a burgeoning Asian market, hungry for top-end luxury products. Additionally, the event will create the ideal environment for industry leaders to network and share best practices with new partners from around Asia.
With active support from the Singapore Tourism Board (STB) and the Singapore Exhibition & Convention Bureau (SECB), the new Yacht Show will undoubtedly reinforce Singapore’s position as a prime destination for dynamic and influential business exchange.
On why Informa Yacht Group is bringing the show to Singapore, Managing Director, Andy Treadwell, said, “We are convinced that the market for superyachts in Asia could develop considerably over the next few years, and we want to play our part in driving that development. Singapore is a highly strategic and influential business centre in the very heart of Asia, providing a perfect venue for the show and a first-class hub for the future of the large-yacht industry in this region. The venue, ONE°15 Marina Club in Sentosa Cove has the ideal setting to host this ultra-luxurious event.”
Earlier this autumn, Treadwell and SUTL Chairman Arthur Tay signed an agreement to create first yacht show in Asia. There have been many agreements to put in place and many stakeholders to bring on board since then, in order to ensure delivery of an unforgettable inaugural Singapore Yacht Show, something Tay is confident about.
He said, “By playing host to such a world-class event involving the global industry’s key decision-makers, the Singapore Yacht Show will create history on many levels for Singapore and will be a major boost to the local and regional boating and lifestyle industries. We are delighted to have STB’s and SECB’s support for the event, which will help realise Singapore’s ambitions and potential to become the region’s leading focal point for Superyacht owners around the world. I certainly look forward to welcoming the large-yacht industry and the region’s potential buyers to the ONE°15 Marina Club next April!”