Sunseeker has appointed a new distributor in the Middle East, which will be led by John Bush and Brett Noble of Bush & Noble. Trading under the name Sunseeker Gulf, Bush & Noble will exclusively represent the British yacht builder in the region.
The appointment of Sunseeker Gulf will allow Sunseeker to develop its presence in the UAE, Kuwait, Qatar, Saudi Arabia, Oman and Bahrain, with its head office based in Dubai. Sunseeker Gulf will further expand the roadmap laid out by Sunseeker over the past twenty years in the region, enhancing its global development strategy. This new appointment will also allow Sunseeker to participate in regional events and lead-generation activities.
“Our new alliance with Sunseeker Gulf will offer the market direct and unprecedented access to the entire Sunseeker range,” Sean Robertson, Sales and Marketing Director at Sunseeker, commented. “Yachts ranging from 55 to 160 feet will offer prospective customers a diverse portfolio of luxury motor yachts, from the all-new and incredibly exciting Superhawk 55 to the magnificent 100 Yacht and recently launched Ocean range.”
Sunseeker Gulf will debut at Dubai International Boat Show 2023.