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Sunseeker joins MARSEC-XL

Business

The MARSEC-XL Foundation announced that Sunseeker International Limited (Sunseeker), one of the world’s leading manufacturers of luxury motoryachts has joined as the third Founding Industry Member of MARSEC-XL. Jonathan Goldie, Manager at the Design Department at Sunseeker in Poole, UK, has been appointed Member of the Industry Board of MARSEC-XL.

Sunseeker with its unparalleled position in the global yacht market presently has a modern and innovative product range in continuous expansion. By joining MARSEC-XL as a Founding Industry Member, Sunseeker is emphasising its position on the forefront of technological progress and innovation in the yachting industry. As a Founding Industry Member of MARSEC-XL, Sunseeker in collaboration with Navico and MTU Friedrichshafen will focus on innovation and bringing new exciting technologies first to market. "Electronics have played a huge role in the last few years in maximizing engine performance and minimizing harmful emissions. Having an integrated approach to the total boat electronics will give Sunseeker owners the most advanced, efficient and reliable control systems in the business with some brilliant on-board features as well." – commented Jonathan Macklin, Commercial Director at Sunseeker.

The Founding Industry Members (FIM) of MARSEC-XL, Navico AS of Norway, MTU Friedrichshafen GmbH of Germany and Sunseeker International Limited, UK, are the pioneers laying the foundations for the digitalization of the yachting industry. The FIMs form the Industry Board of MARSEC-XL, chaired by Jens-Thomas Pietralla, President and CEO of Navico, who welcomed Sunseeker onboard MARSEC-XL: “I am delighted to see Sunseeker joining MARSEC as a founding industry member. Enhanced user benefits brought about by easy to use electronics systems that communicate with each other has been MARSEC's vision all along. There is no better way to achieve this than having key players in the boating value chain joining forces to make it happen: Sunseeker representing luxury yacht building, MTU representing propulsion systems, and Navico representing marine electronics under its product brands B&G, Eagle, Lowrance, Northstar and Simrad.” Christian Beiner, Vice President at MTU and board member of MARSEC-XL stated: "With Sunseeker joining MARSEC, we now have a leading yacht company on board. This enables the team to develop, implement and test next generation software, hardware and propulsion technology in real environment with the focus on the ultimate customer."

The MARSEC-XL Foundation (Marine Software Engineering Cluster of Excellence) sets out to shape the digital future of the yachting industry focusing on marine systems and software engineering. The mission of MARSEC-XL is to provide an unbroken sustainable innovation chain encompassing a range of activities from applied research, education and training to business operations and technology transfer. With three world-renowned brands, Navico, MTU and Sunseeker in MARSEC-XL, Malta has been established as a neural ground where leading brands come together for collaborative work. “With Sunseeker joining as a Founding Industry Member we have a complete group to bring yachting technologies forward. MARSEC-XL will now progress into an exciting phase with practical experimentation and new technologies to be demonstrated.” - says Geir Fagerhus, CEO MARSEC-XL and [email protected] Foundation.

MARSEC-XL has identified a lacuna in the marine systems and software engineering aspects of yacht building, manifested in the lack of interoperability of the onboard ICT and electronic systems. This niche has an extensive potential, and Malta presents the ideal location for its development, given its strong ICT orientation and maritime heritage, location in the middle of the yachting market, and the high potential marine infrastructure centred around the Grand Harbour, Valletta.

MARSEC-XL consists of four distinct and interconnected units:
- The MARSEC-XL Cluster Initiative Office,
- The Marine Institute for Software Engineering at Malta, [email protected], in collaboration with Fraunhofer IESE (Kaiserslautern, Germany), the University of Malta and Malta College for Arts, Science and Technology,
- The Super-yacht Technology Expansion Centre, S-TEC, the first “living lab” in the yachting industry,
- The Marine Business Port, MBP, offering international companies the opportunity to establish a presence centrally in the Med and become part of MARSEC-XL.

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