The industry is pushing ahead to launch new solutions to help our clients and the yachting industry survive the coronavirus crisis. For the marketing ringleaders among us, there is an urgency to reach audiences that are now in the confines of their homes by making the most of digital tools.For the fifth SuperYacht Times Webinar, yachting expert Hein Velema brought together Bob Denison, owner of <a data-gid="gid://syiq/Company/833" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Denison Yachting (Company)">Denison Yachting</a>, Tim Davis, Chief Marketing Officer for <a data-gid="gid://syiq/Company/159" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burgess (Company)">Burgess</a>, <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti Group</a>’s CCO Stefano de Vivo, and Benedetta Moreno, Global Head of Marketing &amp; Communication at <a data-gid="gid://syiq/Company/212" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Benetti SpA (Company)">Benetti</a> to discuss all things superyacht marketing and get the scoop on the status of their strategies. Missed out? Catch up with the full 45-minute video here, plus take away a few key points from the discussion. &nbsp;<iframe width="640" height="360" src="https://player.vimeo.com/video/405379131" frameborder="0" allowfullscreen="" class="fr-draggable"></iframe>How can the marketing world best adapt to the current global situation?Benedetta Moreno, <a data-gid="gid://syiq/Company/212" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Benetti SpA (Company)">Benetti</a>: “One of the key duties of any marketing department is to assess the needs of the market; and in front of such unprecedented and global change we have adjusted our marketing programmes to touch more on digital activities. However, going digital is quite challenging for us Italians who are used to having a very physical and emotional relationship with our clients. By utilising the power of social media, I believe that companies and corporations will be crafting content of value rather than just increasing the amount of shares. This will be more authentic and more also recognised. So this is the approach that we at Benetti have taken.”Tim Davis, <a data-gid="gid://syiq/Company/159" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burgess (Company)">Burgess</a>: “I think it's about trying to talk to our clients about where they can go, allowing them to dream and give them the inspiration for when they can travel the world again. Right now, the focus is about understanding the tone that should be delivered in consideration of the sensitivities around the world; and making sure that we're delivering a message that is perhaps not too commercial.”&nbsp;Bob Denison, <a data-gid="gid://syiq/Company/833" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Denison Yachting (Company)">Denison</a>: “One of the things that we've really figured out is that there are so many touchpoints through a client's journey from their first inquiry to finding a boat. That touchpoint could be something like an article on SuperYacht Times, an interaction at a boat show or an email blast. So for us looking at our marketing budget, we usually divide it into two columns. One is going to be branding and the other is lead generation. Now, we've moved almost all the money from branding and shifted it over to lead generation.”<img src="/uploads/store/photo/99398/image/large-880688be9c2dcd07a7cdca687494609f.jpg" data-gid="gid://syiq/Photo/99398">Are marketing budgets being cut?Stefano de Vivo, <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti Group</a>: “We're going to keep the budget the same. Boat shows and events represent about 65% of our yearly marketing budget so now, we can find the funds to do and try different things. For example, redesigning our websites.”Tim Davis, <a data-gid="gid://syiq/Company/159" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burgess (Company)">Burgess</a>: “We've got to protect our people first and foremost and retain talent for the long term. Also by reviewing the full scope of the marketing mix, we are making sure that we're getting value for money from all elements. Print advertising is one of those elements to question first. Right now, how is our client going to consume our message? With more people at home, our message is going to be delivered to their laptop or iPhone. In adapting our marketing budget to focus on delivering those ideas across the platforms that people are engaging with during this time. We've seen some significant increases in terms of traffic and so that's where we need to continue to invest. Burgess has over 20 360° tools on our website for our yachts and we're seeing really great engagement in time on site from those. I think it's about ensuring that the end customer is happy and have them feeling that this experience is totally focused on them."<img src="/uploads/store/photo/99284/image/large-dd6a496b1818194f890f0a8e75d9e4e4.jpg" data-gid="gid://syiq/Photo/99284">Have the virtual boat shows been successful so far?Bob Denison, <a data-gid="gid://syiq/Company/833" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Denison Yachting (Company)">Denison</a>: “The in-house team created a UX/UI experience that a user could look around and feel like they're walking through a boat with a broker with a live stream so brokers could also be interviewed. Denison had the single best traffic day ever in the history of our website because of this, at its busiest, there were 4,000 people on our site at the same time. We've had two offers, one of them was with a past client in the seven-digit range that we're still working on. I would encourage every single brokerage house or dealer to tap into the virtual assets.”&nbsp;<img src="/uploads/store/photo/30598/image/large-2a7d4d35e066dd62058e52d505650e3a.jpg" data-gid="gid://syiq/Photo/30598">What new ideas have marketing teams been coming up with?Stefano de Vivo, <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti Group</a>: “Let's not forget that in this industry we sell experiences, so virtual tours don’t always cut it. The boat show is the only moment you really can show the boat in all its glory, but how much do you spend every year on boat shows? And how much would it cost you to organise and choose a set number of special clients, fly them in and treat them with a very personal experience? I think we’ll probably start changing the way we do things.”Benedetta Moreno, <a data-gid="gid://syiq/Company/212" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Benetti SpA (Company)">Benetti</a>: “It's not really about cutting budgets or making savings, it is more about being in control and being considerate. In every challenge lies an opportunity, we are finding new ways to engage with our customer; maybe even by building our own boat show as industry players. If we are more involved in the organisation of shows and user experiences, we could definitely add value rather than leaving it to other organisers.”Tim Davis, <a data-gid="gid://syiq/Company/159" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burgess (Company)">Burgess</a>: “Personal experiences for a potential client should be done anyway. Collectively, it's our challenge to bring more people into this industry and find the owners and charterers of tomorrow. By looking at how they engage with brands, I think I would argue that the experience is delivered depending on what the brand is. Burgess will do it differently than another brokerage houses and that's where the brand sits. That's not to say that we shouldn't be working collaboratively, because a new customer into the industry will hopefully benefit us all.”&nbsp; Keep up with SuperYacht Times' weekly webinar programme <a href="https://www.superyachttimes.com/yacht-news/superyacht-times-webinar-programme">here</a>. All sessions are free to attend however, participants are required to register via the links in <a href="https://www.superyachttimes.com/yacht-news/superyacht-times-webinar-programme">the programme</a>.

Catch up on the SuperYacht Times Webinar: Superyacht marketing 

2018 Palm Beach International Boat Show

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Monaco Yacht Show 2019 Day 2

Monaco Yacht Show 2019

Missed out? Catch up with the full 45-minute video discussing superyacht marketing, plus take away a few key points.  

Catch up on the SuperYacht Times Webinar: Marketing 

Onboard Numarine's 40MXP video

We stepped aboard Mitan, the latest Numarine 40MXP in Palm Beach.

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Video: Step aboard Numarine's new flagship, the 40MXP Mitan

<a data-gid="gid://syiq/Company/112" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Custom Line (Company)">Custom Line</a> has announced the launch of the first 34.5-metre <a data-gid="gid://syiq/Yacht/14712" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Custom Line Navetta 35/0134.5m (113'2&quot;)Custom Line2026">Custom Line Navetta 35</a> yacht from the <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti Group</a> Superyacht Yard in Ancona, Italy. <img src="https://photo-assets.superyachttimes.com/photo/396958/image/large-5e7320ad24519c237c36a53098354f77.jpg" data-gid="gid://syiq/Photo/396958">Launched as the first hull in the series, her sale was announced in February 2026 and was described as an evolution of the yard’s Navetta series, with a strong emphasis on natural light and onboard comfort.<img src="https://photo-assets.superyachttimes.com/photo/396965/image/large-f591300f74ebc39eedd4b608a54aafad.jpg" data-gid="gid://syiq/Photo/396965">Positioned alongside her larger sistership, the <a data-gid="gid://syiq/Yacht/14712" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Custom Line Navetta 35/0134.5m (113'2&quot;)Custom Line2026">Navetta 35</a> yacht adopts the same core design language, defined by clean architectural forms. She features exterior design by <a data-gid="gid://syiq/Company/5547" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Filippo Salvetti (Company)">Filippo Salvetti</a>, with interior design courtesy of <a data-gid="gid://syiq/Company/5082" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Antonio Citterio Patricia Viel (Company)">Antonio Citterio Patricia Viel ACPV Architects</a>.<img src="https://photo-assets.superyachttimes.com/photo/396962/image/large-617932259e73d86b11853e427c103d6c.jpg" data-gid="gid://syiq/Photo/396962">According to the <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti Group</a>, she features almost transparent naval architecture, which puts the sea at the centre of the onboard experience. The result is a fluid interconnection between her interior and exterior spaces, creating a sense of pleasure, elegance and comfort. <img src="https://photo-assets.superyachttimes.com/photo/396961/image/large-0a092e8dc97dc3153475abfe97a6c724.jpg" data-gid="gid://syiq/Photo/396961">The made-to-measure yacht boasts a beam of 7.7 metres, with her layout spanning over three decks. Defined by a contemporary exterior design and dynamic silhouette, she showcases clean lines and sculptural surfaces.<img src="https://photo-assets.superyachttimes.com/photo/396969/image/large-fe622ffb38debd908229c092316cd7b0.jpg" data-gid="gid://syiq/Photo/396969">Moving inside, her design language soft volumes, organic geometries and custom-made freestanding furniture designed by Antonio Citterio. <a data-gid="gid://syiq/Company/5082" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Antonio Citterio Patricia Viel (Company)">ACPV Architects</a> also developed a Light Mood based on the owner’s wishes, blending ivory, beige and caramel colourways that run throughout to create more depth, luminosity and lightness.<img src="https://photo-assets.superyachttimes.com/photo/396971/image/large-c650afb8a72cefaf8e5423baa63cb41f.jpg" data-gid="gid://syiq/Photo/396971">A plethora of materials have been used onboard including vibrant Pietra di Vicenza stone, pale wood floors and sand-coloured leather used for upholstery and detailing to create a warm and refined atmosphere.<img src="https://photo-assets.superyachttimes.com/photo/396968/image/large-589c2327e3af86ff0ec7f9f12976d9a2.jpg" data-gid="gid://syiq/Photo/396968">The <a data-gid="gid://syiq/Yacht/14712" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Custom Line Navetta 35/0134.5m (113'2&quot;)Custom Line2026">Custom Line Navetta 35</a> yacht can accommodate up to 10 guests across a five stateroom configuration, with her full-beam owner’s suite positioned forward on the main deck. This private suite includes separate his-and-hers bathrooms connected by a shared central shower.On the lower deck, four guest staterooms are accessed via a dedicated lobby, including one suite fitted with a Pullman berth to accommodate additional guests.<img src="https://photo-assets.superyachttimes.com/photo/396967/image/large-daf41f6c8e4667a26d0c94a5c2da5280.jpg" data-gid="gid://syiq/Photo/396967">A distinct feature in her exterior design is the notch in her gunwale, which aims to reduce the perceived mass of her superstructure, and allow for an increase of natural light to her interior spaces, creating an overall more streamlined profile and a further sense of openness.<img src="https://photo-assets.superyachttimes.com/photo/396959/image/large-11aefd747e74b0e1b138c75019a77552.jpg" data-gid="gid://syiq/Photo/396959">With over 300 square-metres of indoor and outdoor space, her flybridge deck stands out thanks to the removal of her staircases for a wider, more versatile deck arrangement. The deck includes a Jacuzzi and expansive lounging areas, while forward freestanding furniture and a sunset lounge area offer unobstructed panoramic views.<img src="https://photo-assets.superyachttimes.com/photo/396966/image/large-fd63e11f2451c5ecbd08c2c0bee0bfbb.jpg" data-gid="gid://syiq/Photo/396966">Her sundeck features an open-air sea view pool, while covered areas provide shade and protection, ensuring usability in a range of conditions. On the main deck aft, a lounge area provides direct access to the beach club.<img src="https://photo-assets.superyachttimes.com/photo/396970/image/large-51cbdc442951e7cf1dbc94e3b2a79f09.jpg" data-gid="gid://syiq/Photo/396970">In terms of performance, the standard <a data-gid="gid://syiq/Yacht/14712" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Custom Line Navetta 35/0134.5m (113'2&quot;)Custom Line2026">Navetta 35</a> yacht is powered by twin <a data-gid="gid://syiq/Company/1441" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="MAN (Company)">MAN</a> V12 1,400 horsepower engines, providing her with a top speed of 15 knots and a cruising speed of 12 knots. She can also reach a range of 1,750 nautical miles at an economic cruising speed of 10 knots. There is also an option to install twin Caterpillar C32 1,622 horsepower engines, which would propel the Navetta 35 yacht to a top speed of 16 knots.The second and third hulls are currently sold and already in-build, with a delivery date of 2027.

Custom Line Navetta 35: First yacht launched

Custom Line has announced the launch of the first 34.5-metre Custom Line Navetta 35 yacht from the Ferretti Group Superyacht Yard in Ancona, Italy. 

First Custom Line Navetta 35 yacht launched

Italian yacht builder <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti</a> has announced that the KKCG owned shareholder Azúr a.s. has initiated legal proceedings challenging the appointment of the new board of directors at the company's shareholders' meeting on 14 May 2026.<img src="https://photo-assets.superyachttimes.com/photo/394210/image/large-3bfd53739fbb59d4d9e5f0968bf4da9e.jpg" data-gid="gid://syiq/Photo/394210">According to a statement released by <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti</a> on 11 June, Azúr filed a writ of summons before the Court of Bologna on 9 June 2026 pursuant to Articles 2377 and 2378 of the Italian Civil Code.Azúr a.s. is a wholly owned part of KKCG’s global business, founded by Czech entrepreneur Karel Komárek. They bring together all of KKCG Maritime’s assets into a single entity and currently have a 23.23 percent stake in the <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti Group</a>.&nbsp;Azúr is currently seeking nullity and/or annulment of resolutions concerning the appointment of <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti</a>'s new board of directors, the determination of the number of board members and the appointment of the company's board of statutory auditors.They have also requested interim relief from the court to suspend the effectiveness of those resolutions pending the outcome of the proceedings. <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti</a> have responded stating that they will take the necessary steps to defend its position.&nbsp;“<a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti</a>, having taken note of the service of the writ of summons, will protect its rights and will seek appropriate legal advice to defend and will have the absolute correctness of its conduct ascertained before the competent Court.”<a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti</a> confirmed that its corporate bodies remain fully operational and continue to perform their respective duties and responsibilities. They also added that these legal proceedings have no impact on its business operations, customer relationships, commercial activities or strategic projects.The <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti Group</a> officially announced the appointment of Stassi Anastassov as its new Chief Executive Officer with immediate effect, following the company’s Annual General Meeting held on 15 May 2026.Read more:&nbsp;<a data-gid="gid://syiq/Article/66099" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group appoints Stassi Anastassov as CEO amid ownership tensions (2026-05-15 16:30:00 +0200)">Ferretti Group appoints Stassi Anastassov as CEO amid ownership tensions</a><img src="https://photo-assets.superyachttimes.com/photo/386471/image/large-5864e3d980f30348ec76855095f57666.jpg" data-gid="gid://syiq/Photo/386471">The appointment was confirmed by the Board of Directors, which also reconfirmed Tan Ning as Chairman of the Board and the departure of Alberto Galassi. On 15 May, KKCG Maritime submitted a request to the Italian government to assess whether <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti</a> had breached "golden power" rules designed to shield strategic assets.The matter will now be considered by the Court of Bologna, with <a data-gid="gid://syiq/Company/4876" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ferretti Group (Company)">Ferretti</a> stating that it will keep shareholders informed of any material developments in accordance with applicable laws and regulations.

KKCG Maritime challenges Ferretti Group board appointments in court

Ferretti has announced that the KKCG owned shareholder Azúr has initiated legal proceedings challenging the appointment of the new board of directors.

Ferretti shareholder KKCG Maritime challenges board appointments in court

<a data-gid="gid://syiq/Company/102" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Mulder Design (Company)">Mulder Design</a> has unveiled the first details of the 60-metre superyacht concept Apex. Designed in-house by the Dutch studio, the motor yacht has been conceived around a performance-oriented brief.<img src="https://photo-assets.superyachttimes.com/photo/396926/image/large-419221d207de5e8d99df4c3ee8096ce5.jpg" data-gid="gid://syiq/Photo/396926">Apex features naval architecture and exterior styling by <a data-gid="gid://syiq/Company/102" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Mulder Design (Company)">Mulder Design</a>, which have opted for a lightweight aluminium hull and superstructure. She showcases a clean and highly geometric exterior design, with extensive glazing spanning her sleek silhouette.At the core of the design lies the <a data-gid="gid://syiq/Company/102" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Mulder Design (Company)">Mulder Design</a> High Speed Cruising hull form, which has been engineered to deliver efficient performance across a wide operational profile. The advanced hull platform of Apex&nbsp;operates comfortably and efficiently from economical transoceanic passages to high-speed cruising.<img src="https://photo-assets.superyachttimes.com/photo/396927/image/large-c596a59bc5ef08f7d483435fc198b0fa.jpg" data-gid="gid://syiq/Photo/396927">With a beam of 10.7 metres, Apex can comfortably accommodate up to 12 guests, as well as a crew of 14 for a high level of service and comfort. Her interior design can also be fully tailored to suit the wishes of her owner.&nbsp;Apex displays balanced expansive deck volumes, with her aft deck maximised to create a social platform for guests onboard. The first renderings show a large alfresco lounge area at her bow, offering the perfect space for guests to entertain or relax.&nbsp;In terms of performance, Apex is powered by twin <a data-gid="gid://syiq/Company/1409" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="MTU (Company)">MTU</a> engines, providing her with a top speed of 28 knots, a cruising speed of 22 knots and a range of 4,500 nautical miles at 13 knots.&nbsp;

Apex: 60m Mulder Design yacht concept unveiled

Mulder Design has unveiled the first details of the 60-metre superyacht concept Apex. 

Mulder Design unveils 60m yacht concept Apex designed for performance 

This article is featured as a guest post by Michel L'Ortye, the second generation of&nbsp;<a data-gid="gid://syiq/Company/8888" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Paul L'Ortye Yacht Insurance (Company)">Paul L'Ortye</a>&nbsp;Superyacht Insurance.In superyacht insurance, ''the difference is rarely found in what is covered, but in how it is worded''. At first glance, two insurance proposals may appear comparable. Similar limits, familiar terminology, and a competitive premium. Yet beneath the surface, the real differences emerge in structure, interpretation, and legal context.We asked ChatGPT to compare two superyacht insurance proposals. The outcome was structured, fast, and seemingly logical. But it also revealed a fundamental limitation: without true contextual understanding, critical differences remain unseen.This article highlights where that gap lies, and why specialist expertise remains essential.<img src="https://photo-assets.superyachttimes.com/photo/396822/image/large-d04de7387341e559ee1e637ffd910549.jpg" data-gid="gid://syiq/Photo/396822">1. Failure to understand layered policy structures and how clauses interact and override one anotherFor example, ChatGPT does not understand layered policy structures or how clauses interact and override one another.Policy wordings are built as layered legal frameworks, where clauses interact, override, or apply conditionally. AI tends to read them as isolated statements rather than as part of a structured system. Each insurer applies its own structure and hierarchy within the wording, often influenced by the applicable jurisdiction and its legal framework.For example, Policy A may state “worldwide navigation,” while Policy B specifies “worldwide excluding war zones.” ChatGPT may conclude that A offers broader coverage. In reality, Policy A may contain a separate war exclusion clause elsewhere in the wording that has the same, or even stricter, effect.2. Comparing apples with orangesOne operates on a Named Perils basis (only explicitly listed risks), the other on an All Risks basis (everything is covered unless excluded). The same term, but a completely different scope. ChatGPT sees “Hull &amp; Machinery” twice and concludes it is comparable, while the difference in coverage for a machinery breakdown or latent defect can amount to hundreds of thousands of euros.<img src="https://photo-assets.superyachttimes.com/photo/396820/image/large-aa15c287e8791d5230e10db1b947032c.jpg" data-gid="gid://syiq/Photo/396820">3. Deductibles and sub-limits are overlookedAI tends to focus on the main coverage and premium, while the real differences are often found in the sub-limits. These include maximum payouts per incident for tenders, crew medical limits per person, and differing deductibles for machinery damage versus navigational incidents. Such details are typically scattered throughout the policy and are easily missed.It also struggles to recognise requirements for minimum underlying covers, such as mandatory national healthcare or other primary insurance arrangements. These elements can be critical to the validity and effectiveness of the coverage, yet are rarely identified without expert review.4. What is NOT included remains invisibleChatGPT can only compare what is written. It cannot identify what is missing. No cyber clause? AI will not flag it, because there is nothing to read. A specialist, however, knows what should be there and recognises the gap immediately.It also lacks the ability to properly assess how coverage is structured. Policies may appear comparable, while in reality one is based on an all risks foundation and another on named perils, or where insurers apply their own wording with a tailored definition of “all risks.” These structural differences ultimately determine what is and is not covered, yet remain largely invisible without expert interpretation.<img src="https://photo-assets.superyachttimes.com/photo/396862/image/large-15929412d50cbaf94d80733c90eaecca.jpg" data-gid="gid://syiq/Photo/396862">5. ConfidentialityOwners upload commercially sensitive documents to a public AI. Vessel values, cruising areas, crew details, claims history, all of this is shared with external servers. For high-profile owners, this represents a serious privacy risk.6. “Cheaper = better” biasAI tends to conclude that the lower-priced option offers “comparable coverage.” In marine insurance, however, a lower premium is almost always a reflection of reduced coverage, higher deductibles, or an insurer with a weaker claims reputation. It also lacks the ability to properly weigh subtle but critical differences in policy wording, such as a depreciation clause on masts and rigging, or to recognise exclusions that carry the same practical meaning but are phrased differently, such as a market value clause applied to running and standing rigging, which in practice can largely have the same effect.<img src="https://photo-assets.superyachttimes.com/photo/396821/image/large-5911d8a80dbdc0631242e59608f5517a.jpg" data-gid="gid://syiq/Photo/396821">7. Jurisdiction and applicable lawThe governing law of a yacht policy determines how policy wording is interpreted at claim stage. The same wording can produce a very different outcome depending on the legal system behind it.This becomes particularly relevant in areas such as disclosure duties, warranties and gross negligence. Under some systems, sailing outside marked channels or ignoring a weather warning may already qualify as gross negligence, with a direct impact on the claim payment. Other systems apply a more proportional approach, or require a much higher degree of misconduct before cover can be reduced or declined.One policy may therefore respond very differently from another, despite similar wording and circumstances. These legal differences can have a major impact on the final claim outcome, yet in practice the governing law is often treated as little more than a footnote.Michel L'Ortye is the second generation of&nbsp;<a data-gid="gid://syiq/Company/8888" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Paul L'Ortye Yacht Insurance (Company)">Paul L'Ortye</a>&nbsp;Yacht Insurance, the family business&nbsp;that his father founded in 1978 and which focuses entirely on yacht insurance. Joining the company full-time over ten years ago, Michel has been working alongside his brother Didier, who leads the in-house claims operation. Michel's focus is on the high-end yacht and superyacht segment.

Guest author Michel L'Ortye compares an AI insurance proposal to a handwritten one. 

Can ChatGPT create your yacht insurance proposal?

Delivered in 2004 from Kaag, the Netherlands, the 86-metre <a data-gid="gid://syiq/Company/29" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Feadship (Company)">Feadship</a> superyacht <a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a> was once the largest <a data-gid="gid://syiq/Company/29" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Feadship (Company)">Feadship</a> yacht ever built. Recently photographed in St Tropez, SuperYacht Times takes a closer look at the steel superyacht that was built for speed. <img src="https://photo-assets.superyachttimes.com/photo/395950/image/large-78d864b2d934f5f50740eb7c6a29e533.jpg" data-gid="gid://syiq/Photo/395950">Commissioned for Russian business oligarch and politician Roman Abramovich, <a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a> was inspired by the 49.5-metre <a data-gid="gid://syiq/Company/29" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Feadship (Company)">Feadship</a> superyacht <a data-gid="gid://syiq/Yacht/684" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sussurro49.5m (162'5&quot;)Feadship1998">Sussurro</a>. Launched in 1998, <a data-gid="gid://syiq/Yacht/684" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sussurro49.5m (162'5&quot;)Feadship1998">Sussurro</a> used aviation-industry specs, allowing her to reach an incredible 46 knots. <img src="https://photo-assets.superyachttimes.com/photo/395954/image/large-62905994bb01b749a975ff697414f3e9.jpg" data-gid="gid://syiq/Photo/395954">Much like the owner of <a data-gid="gid://syiq/Yacht/684" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sussurro49.5m (162'5&quot;)Feadship1998">Sussurro</a>, Abramovich was a keen diver and wanted to up the ante of <a data-gid="gid://syiq/Yacht/684" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sussurro49.5m (162'5&quot;)Feadship1998">Sussurro</a>. Rather than creating a larger version, he sought to build a yacht that was capable of combining long-range cruising with exceptional top-end performance. However, Abramovich liked&nbsp;<a data-gid="gid://syiq/Yacht/684" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Sussurro49.5m (162'5&quot;)Feadship1998">Sussurro</a> so much, he actually purchased the yacht several years later.&nbsp;<img src="https://photo-assets.superyachttimes.com/photo/395960/image/large-fefa85fc5dee7d132c3e58941b4d3ace.jpg" data-gid="gid://syiq/Photo/395960">Known for their high-speed yachts and crazily complex technical engineering requirements, the contract for the <a data-gid="gid://syiq/Company/29" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Feadship (Company)">Feadship</a> 790 yacht was signed in 2000, with construction beginning shortly thereafter. <img src="https://photo-assets.superyachttimes.com/photo/395955/image/large-105bb1a107567d475aca711626d08538.jpg" data-gid="gid://syiq/Photo/395955">Unlike conventional displacement yachts of her size, <a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a> was equipped with a unique propulsion package, combining four <a data-gid="gid://syiq/Company/1409" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="MTU (Company)">MTU</a> 16V 4000 M70 diesel engines of 12,444 horsepower, with a <a data-gid="gid://syiq/Company/1992" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="General Electric (Company)">General Electric</a> LM2500 gas turbine which produces 30,843 horsepower.<img src="https://photo-assets.superyachttimes.com/photo/395953/image/large-e99a5cd6bb7a94017b38d6379e2cf1eb.jpg" data-gid="gid://syiq/Photo/395953">Together, the system generates more than 43,000 horsepower, with her diesel engines powering twin propellers for efficient cruising, while her gas turbine is connected to a large waterjet integrated into the yacht's stern, providing her with an additional boost of power.<img src="https://photo-assets.superyachttimes.com/photo/395959/image/large-57fa364d6428aed146796b54eec710e1.jpg" data-gid="gid://syiq/Photo/395959">The result allows <a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a> to exceed 30 knots and under diesel power alone, the yacht can reportedly reach 25 knots and cruise comfortably at around 22 knots, a remarkable achievement for an 86-metre superyacht at the time of her launch.<img src="https://photo-assets.superyachttimes.com/photo/395951/image/large-63005575fa834528f357d86247188cf2.jpg" data-gid="gid://syiq/Photo/395951">Despite her impressive performance credentials, <a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a> was conceived first and foremost as a luxury superyacht, combining a sleek hull form with an unusually ambitious speed requirement for a vessel of her size. She features exterior design by <a data-gid="gid://syiq/Company/30" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="De Voogt Naval Architects (Company)">De Voogt Naval Architects</a>, with interior design penned by <a data-gid="gid://syiq/Company/2" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Terence Disdale Design (Company)">Terence Disdale Design</a>.<img src="https://photo-assets.superyachttimes.com/photo/395961/image/large-7227a5562f136cbb3a394c2158974fa5.jpg" data-gid="gid://syiq/Photo/395961"><a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a> boasts an Asian-inspired interior, which later went on to win several interior design awards. Rich woods are used through in tones of brown and beige, complemented by stone, glass and marble elements. <a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a> can comfortably accommodate up to 14 guests across a seven stateroom configuration, alongside a crew of 24. <img src="https://photo-assets.superyachttimes.com/photo/395958/image/large-49e6ee1d492528cc251472df2de109ba.jpg" data-gid="gid://syiq/Photo/395958">One of <a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a>'s most distinctive features is her enormous opening in her stern, which houses the outlet nozzle for the yacht's waterjet propulsion system. As well as this, she is equipped with a helicopter hangar by <a data-gid="gid://syiq/Company/5438" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Akerboom Yacht Equipment (Company)">Akerboom</a> on her bow, with her horizontal sliding hatches completely hidden in terms of both style and technical skill.<img src="https://photo-assets.superyachttimes.com/photo/395952/image/large-1ddd66b1bacbe1579b97649f705483ad.jpg" data-gid="gid://syiq/Photo/395952">In 2009, <a data-gid="gid://syiq/Yacht/234" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Ecstasea86.0m (282'2&quot;)Feadship2004">Ecstasea</a> was sold with <a data-gid="gid://syiq/Company/322" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Merle Wood & Associates, Inc. (Company)">Merle Wood &amp; Associates</a> representing the seller, before she was sold to her current owner in June 2014, with <a data-gid="gid://syiq/Company/322" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Merle Wood & Associates, Inc. (Company)">Merle Wood &amp; Associates</a> and <a data-gid="gid://syiq/Company/159" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burgess (Company)">Burgess</a> representing the seller.

Ecstasea: The Feadship yacht that was built for speed

SuperYacht Times takes a closer look at the 86m Feadship superyacht Ecstasea that was built for speed.

Ecstasea: The 86m Feadship superyacht that was built for speed

The 37.04-metre <a data-gid="gid://syiq/Company/112" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Custom Line (Company)">Custom Line</a> motor yacht <a data-gid="gid://syiq/Yacht/6475" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Willpower37.04m (121'6&quot;)Custom Line2018">Willpower</a> is currently for sale with Nathan Farrelly of <a data-gid="gid://syiq/Company/124" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Edmiston (Company)">Edmiston</a>. According to AIS, the <a href="https://www.superyachttimes.com/directories/yachts/for-sale" rel="noopener noreferrer" target="_blank" title="">yacht for sale</a> is currently moored at Mergellina, Italy.<img src="https://photo-assets.superyachttimes.com/photo/396809/image/large-2e2f72082cb9d6be974658c352b9ff39.png" data-gid="gid://syiq/Photo/396809">Delivered in 2018 by the Italian shipyard, <a data-gid="gid://syiq/Yacht/6475" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Willpower37.04m (121'6&quot;)Custom Line2018">Willpower</a> is the fifth hull of the acclaimed Navetta 37 series, and was previously named Singolare. According to <a href="https://sytiq.superyachttimes.com/" rel="noopener noreferrer" target="_blank" title="">SuperYacht IQ</a>, the vessel most recently underwent a refit in 2024.<img src="https://photo-assets.superyachttimes.com/photo/396799/image/large-cb91eb19376fc79fc128701033e6088b.jpg" data-gid="gid://syiq/Photo/396799"><img src="https://photo-assets.superyachttimes.com/photo/396797/image/large-edd16fb224fc895a7b0998f4fbfb1412.jpg" data-gid="gid://syiq/Photo/396797" style="box-sizing: inherit; border: 0px; font-family: &quot;Open Sans&quot;, sans-serif; position: relative; max-width: 100%; margin: 1rem 0px; color: rgb(0, 0, 0); font-size: 13.6px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Constructed with a GRP hull and superstructure, the <a href="https://www.superyachttimes.com/directories/yachts/for-sale/of-type=motor" rel="noopener noreferrer" target="_blank" title="">motor yacht for sale</a> has a beam of eight metres and a draft of 2.27-metres. The <a data-gid="gid://syiq/Yacht/6475" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Willpower37.04m (121'6&quot;)Custom Line2018">yacht Willpower&nbsp;for sale</a> features exterior design crafted by <a data-gid="gid://syiq/Company/105" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Zuccon International Project (Company)">Zuccon International Project</a>, with naval architecture developed in-house by her builder.<img src="https://photo-assets.superyachttimes.com/photo/396798/image/large-02249037d1c2a2989df8b1791e57b7a2.jpg" data-gid="gid://syiq/Photo/396798">Outside, <a data-gid="gid://syiq/Yacht/6475" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Willpower37.04m (121'6&quot;)Custom Line2018">Willpower</a> is defined by clean lines and expansive glazing, complemented by outdoor living spaces designed for entertaining and relaxing while soaking in the sun. Highlights on deck include a sundeck complete with a Jacuzzi, sunpads, and plush lounge seating, alongside a dedicated beach club and dining areas to enjoy alfresco meals spread across her decks.<img src="https://photo-assets.superyachttimes.com/photo/396800/image/large-7ed77b76a8538356af449564b4e11aa0.jpg" data-gid="gid://syiq/Photo/396800">Stepping inside, the <a href="https://www.superyachttimes.com/directories/yachts/for-sale/built-by=custom-line" rel="noopener noreferrer" target="_blank" title="">Custom Line yacht for sale</a> embraces a sophisticated yet welcoming interior characterised by dark timber finishes with soft neutral furnishings and subtle pops of colour. Her main saloon benefits from large windows that flood the space with natural light, while an open-plan layout encourages socialising between guests.<img src="https://photo-assets.superyachttimes.com/photo/396801/image/large-a4c2d5688c1105f6d0644b46b2660e84.jpg" data-gid="gid://syiq/Photo/396801"><img src="https://photo-assets.superyachttimes.com/photo/396802/image/large-75b4e4b99b7264611c2111f286a068ab.jpg" data-gid="gid://syiq/Photo/396802">With a beam of eight-metres and an internal volume of 289 GT, accommodation onboard the<a data-gid="gid://syiq/Yacht/6475" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Willpower37.04m (121'6&quot;)Custom Line2018">&nbsp;yacht Willpower for sale</a> is arranged for up to 11 guests across five well-appointed staterooms, including a full-beam owner's suite on her main deck. Dedicated quarters are also provided for up to seven crew members, including her captain.<img src="https://photo-assets.superyachttimes.com/photo/396815/image/large-76ce398f780d881b0884aac15acb353d.jpg" data-gid="gid://syiq/Photo/396815">In terms of performance, the <a data-gid="gid://syiq/Yacht/6475" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Willpower37.04m (121'6&quot;)Custom Line2018">yacht Willpower for sale</a> is powered by twin <a data-gid="gid://syiq/Company/1441" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="MAN (Company)">MAN</a> engines, delivering a cruising speed of 12 knots and a top speed of 15.5 knots. Moreover, she can travel about 2,300 nautical miles at her cruising speed.&nbsp;

 37m Custom Line motor yacht Willpower for sale

 The 37.04-metre Custom Line motor yacht Willpower is currently for sale with Edmiston.

37m Custom Line motor yacht Willpower for sale

The 50.2-metre <a data-gid="gid://syiq/Company/615" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Dearsan Gemi Insaat Sanayii A.S. (Company)">Dearsan</a> superyacht <a data-gid="gid://syiq/Yacht/13601" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Queen Yaz50.2m (164'8&quot;)Dearsan Gemi Insaat Sanayii A.S.2026">Queen Yaz</a> has been launched from the <a data-gid="gid://syiq/Company/615" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Dearsan Gemi Insaat Sanayii A.S. (Company)">Dearsan</a> shipyard in Tuzla, Istanbul. <img src="https://photo-assets.superyachttimes.com/photo/396859/image/large-66e26da04a7b7aeb2bcef3c2456e5bab.jpg" data-gid="gid://syiq/Photo/396859">Construction on <a data-gid="gid://syiq/Yacht/13601" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Queen Yaz50.2m (164'8&quot;)Dearsan Gemi Insaat Sanayii A.S.2026">Queen Yaz</a> began in 2022, with interior and exterior design by <a data-gid="gid://syiq/Company/4720" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Red Yacht Design (Company)">Red Yacht Design</a>, with naval architecture by <a data-gid="gid://syiq/Company/8047" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="MilimetriQ (Company)">MilimetriQ</a>. As one of <a data-gid="gid://syiq/Company/4720" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Red Yacht Design (Company)">Red Yacht Design</a>’s flagship projects, she collaborated with multiple shipyards, with project management by <a data-gid="gid://syiq/Company/8085" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="MORE Marine (Company)">More Marine</a>.<img src="https://photo-assets.superyachttimes.com/photo/345749/image/large-f493bef8678282c7ba3acb9e015ee416.jpg" data-gid="gid://syiq/Photo/345749">Spanning 488 GT, boasts a warm and inviting interior design, with light tones and natural materials. Every detail has been thoughtfully designed to cater to the owner’s vision, blending contemporary aesthetics with comfort.<img src="https://photo-assets.superyachttimes.com/photo/345748/image/large-62d292dbc41853588cfb4bb25e099a9f.jpg" data-gid="gid://syiq/Photo/345748">Key features onboard <a data-gid="gid://syiq/Yacht/13601" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Queen Yaz50.2m (164'8&quot;)Dearsan Gemi Insaat Sanayii A.S.2026">Queen Yaz</a> include an aft lounge, along with an expansive bow lounge located on the main deck, both of which lend themselves to outdoor relaxation or socialising. She is also equipped with a Jacuzzi, sunbeds, lounge sofas, a bar and an alfresco dining area.<img src="https://photo-assets.superyachttimes.com/photo/396858/image/large-09e90c9bfcadd193dbfec4a24b5dbcab.jpg" data-gid="gid://syiq/Photo/396858">Built with a steel hull and aluminium superstructure, <a data-gid="gid://syiq/Yacht/13601" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Queen Yaz50.2m (164'8&quot;)Dearsan Gemi Insaat Sanayii A.S.2026">Queen Yaz</a> is powered by twin <a data-gid="gid://syiq/Company/1408" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Caterpillar Inc (Company)">Caterpillar</a> engines.&nbsp;

Queen Yaz: 50m Dearson yacht launched

The 50.2-metre Dearsan superyacht Queen Yaz has been launched from the Dearson shipyard in Tuzla, Istanbul. 

50m Dearsan superyacht Queen Yaz launched

The 24.38-metre <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger Boat Company</a> motor yacht <a data-gid="gid://syiq/Yacht/4654" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Summer Song24.38m (79'12&quot;)Burger Boat Company1974">Summer Song</a> has been sold. Dan Wood of <a data-gid="gid://syiq/Company/4755" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Crow's Nest Yachts (Company)">Crow's Nest Yachts</a> introduced the buyer, while <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger Boat Company</a> represented the seller.<img src="https://photo-assets.superyachttimes.com/photo/201050/image/large-b33744a281cd0a44ca553674c1cecec5.png" data-gid="gid://syiq/Photo/201050">Delivered in 1974, the yacht was previously named Nobility and was designed inside and out by her builder. Moreover, <a data-gid="gid://syiq/Yacht/4654" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Summer Song24.38m (79'12&quot;)Burger Boat Company1974">Summer Song</a> benefitted from a refit in 2025 in <a data-gid="gid://syiq/Company/13" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Bradford Marine, Inc. (Company)">Bradford Marine’s</a> facility in Fort Lauderdale, Florida.She can accommodate guests in her full-beam owner’s suite with queen berth, vanity, bureau and hanging locker. Meanwhile, her guests can sleep in two VIP suites, complete with twin berths and ensuite heads with enclosed showers.In terms of propulsion system, <a data-gid="gid://syiq/Yacht/4654" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Summer Song24.38m (79'12&quot;)Burger Boat Company1974">Summer Song</a> is powered by twin <a data-gid="gid://syiq/Company/1474" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="General Motors (Company)">General Motors</a> engines, giving her a cruising speed of 12 knots and a top speed of 14 knots.Photo courtesy of <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger Boat Company</a>.

burger yacht summer song sold

The 24.38-metre Burger Boat Company motor yacht Summer Song has been sold.

24m Burger motor yacht Summer Song sold

German shipyard <a data-gid="gid://syiq/Company/5563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="YYachts (Company)">YYachts</a> has announced the appointment of Gregor Bredenbeck, who will take responsibility for sales and international expansion. He will oversee the worldwide sales operations of the shipyard, effective 1 June.<img src="https://photo-assets.superyachttimes.com/photo/396854/image/large-ef1cbdd6f2dcc9b8b9f7744e6ee5c394.jpg" data-gid="gid://syiq/Photo/396854">His role will also focus on advancing the international growth of the <a data-gid="gid://syiq/Company/5563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="YYachts (Company)">YYachts</a> brand, while further developing its brokerage and charter divisions.Gregor commented on his appointment: “I felt it was time for a new challenge in my professional career, and I did not have to think twice when <a data-gid="gid://syiq/Company/5563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="YYachts (Company)">YYachts</a> approached me. I have worked with several of my new colleagues in the past, and over recent years <a data-gid="gid://syiq/Company/5563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="YYachts (Company)">YYachts</a> has built a truly exceptional team.”He brings decades of experience to the role, beginning in 1990 when he started building racing yachts. Gregor then moved into the sales of premium yachts, spending many years working with discerning international clients.<a data-gid="gid://syiq/Company/5563" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="YYachts (Company)">YYachts</a> founder Michael Schmidt concluded: “Gregor and I have successfully completed numerous projects together over the years. I have always admired the professionalism he demonstrated in every role he held. With Gregor onboard, we are entering a new chapter in the development of our global sales activities.”

Gregor Bredenbeck joins YYachts sales

German shipyard YYachts has announced the appointment of Gregor Bredenbeck.

YYachts appoints Gregor Bredenbeck in worldwide sales operations role

Monaco

Denison Yachting

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United Kingdom

Burgess

Burgess marketing content 

Italy

Ferretti Group

Benetti SpA

Benetti Header Photo Company Profile

Benetti - Company Profile

Host Hein Velema speaks with Bob Denison, Owner, Denison, Tim Davis (Chief Marketing Officer, Burgess), Stefano de Vivo (Chief Commercial Officer, Ferretti Group), Benedetta Moreno (Global Head of Marketing & Communication, Benetti) and SuperYacht Times' Merijn de Waard about superyacht marketing strategies in the current economic climate.