Superyacht of the Week: Feadship’s 70m Joy

Written by Charl van Rooy

It is not every day that we write about a new Feadship superyacht designed by the masters at Bannenberg & Rowell. The brand new 70-metre Joy is a superyacht of many ‘firsts’ and is what makes this project so special. Charter guests can now benefit from living the superyacht life onboard one of the latest and most luxurious yachts on the water today. Here we take a closer look at what this joyous superyacht has to offer.

Launched in June 2016, Joy is the result of established yachting brands Feadship and Bannenberg & Rowell Design working together with interior design house Studio Indigo on creating a one-of-a-kind custom superyacht. The client’s wish for having indoor and outdoor deck spaces connected as one, meant teamwork from all parties involved would be essential to the success of the project. The end product is one of just such a nature and the design teams excelled in bringing the first-time owner’s open-air apartment styled environment to life.

Bannenberg & Rowell’s dynamic exterior is characterised by levels of sculpted surfaces which display a unique profile from various different angles. Her stretched dimensions reminiscent of a USS fleet spacecraft about to set off at warp speed.

“Despite the fact that Joy started out for us as a rather fixed platform in terms of onboard spaces, she definitely represents a lot of the study that we have been doing and also in terms of conceptual work that has been practiced by us over the past few years,” comments Dickie Bannenberg. “You will see there are a lot of sculpted and rather complex surfaces that give the design a very unique look.”

Exterior areas will be a welcome delight to those who live for entertaining at night and enjoying leisurely activities during the day. Joy’s compact superstructure left the design team with generous outdoor areas both covered and exposed where social, dining, viewing and recreation areas are on offer for guests to enjoy.

The foredeck is where more active guests can spend their time shooting hoops once Joy’s professional crew have erected a series of safety nets around the court.

For Joy’s interior, Studio Indigo was selected to bring a fresh outlook to the design of the guest spaces in their very first superyacht project. Great attention to each guest area was paid by the studio who implemented over 250 different types of finishes and textures in the decoration and styling of the interior. Guests are welcomed in a minimalist yet highly detailed and ornate environment that almost instantly inspires a tranquil and harmonious lifestyle.

A total of 12 guests are catered for across eight private cabins throughout the yacht. Bannenberg explains the reason behind’s Joy’s unique interior layout. “The accommodation on board is not what you would expect from a 70-metre at all. It’s quite condensed, which was a wish from the owner and is how they enjoy spending their life on the yacht.”

The grand master suite is located forward on the upper deck overlooking the expansive foredeck. Cut-outs in the bulwarks on either side of the suite provide guests with unspoiled ocean views from the comfort of one’s bed. Full-height wrap-around windows and a large skylight combined with a bright colour pallet makes this one of the brightest indoor spaces when the sun is out.

The large sea level beach club is designed to transform into a nightclub or party zone and the sun deck is appointed with a large jacuzzi with bar, barbecue and sun loungers.

The build project was managed by Burgess technical services and is now exclusively offering Joy for charter. Charterers wishing to experience one of the latest superyachts on the market, can learn more about the yacht here.



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