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Shipyard update: Business stays strong for Sanlorenzo during Covid-19

Business
Written by
Laura Nicholls

According to SuperYacht Times iQ, the 40 to 50-metre market is off to a good start in 2020 so far. These figures reflect the optimism shared by the industry professionals SuperYacht Times has spoken to during the pandemic. With this in mind, Sanlorenzo’s Antonio Santella, Vice President of Sales and Marketing shared his thoughts of the yard's current sales and activities during the Covid-19 crisis.Antonio Santella SanlorenzoPhoto: Charl van Rooy / SuperYacht TimesWhat is happening at Sanlorenzo at the moment?

As we all know, the yard was closed for the lockdown period. But we were soon back open with a full workforce and remain on track to launch four new units: a 44-metre, 52-metre, a 47-metre explorer and a 46-metre. We really feel the pressure to try and recuperate what we have lost in terms of timing to ensure they are delivered in time for the summer to their owners. Our workers are working day and night in three shifts.Lammouche launch at SanlorenzoPhoto: SanlorenzoHow did Sanlorenzo deal with sales over the last few months? Did discussions with potential clients continue?

Nothing has been stopping us!  We have sold two new 44-metre yachts during this period. We seem to have had more communication with customers because most of them were stuck inside their houses and had plenty of time to stay in touch with us. Those who needed to have been able to fly to the Swiss border on a private flight to continue our discussion. We have been lucky to have had permission from the government to receive foreign people for a period of 72 hours without any kind of quarantine and so we welcomed a client from the Far East who was happy with the chance to make a quick decision! Business in the Far East is going well - at the moment there is a 57-metre deal in discussion, whereas in the States, all our deals have been put on hold for the time being.Sanlorenzo shipyard La SpeziaWhat do you foresee will be the impact of covid-19 on both the industry and Sanlorenzo? 

We have 17 yachts under construction, 12 of which are sold and five are speculation builds - because of these numbers I think that we will maintain our sales figures so we are not worried. I believe that the summer season will be quite normal now that people can go boating again. People want to forget this terrible period as soon as possible and being on a yacht gives a sense of security. For wealthy people it is one of the best ways to spend time away safely, so I'm optimistic that later on in the year everything will be somewhat normal.H1 yacht launch at SanlorenzoPhoto: Justin Ratcliffe / SuperYacht TimesWhat is the latest with Sanlorenzo’s interest in acquiring Perini Navi?

As you know, we put Sanlorenzo on the Italian stock exchange and it became big news. So we have found that we cannot do anything secretly! We have due diligence to check everything about Perini Navi and have a couple of months to do so and then, we decide whether to go ahead or not. At the moment we are just checking everything.SanLorenzo fleet modelsPhoto: SanLorenzoDo you think the industry can grow the market?

Yes. SYBAss is trying, but there are still many different ways of communicating to wealthy people that we need to continue our efforts. For Sanlorenzo, it is very difficult to meet new customers as 80% of our owners are repeat clients.  Ocean's Four yacht by Sanlorenzo in MonacoPhoto: Christo303This interview was part of the 14th SuperYacht Times Webinar. If you missed out, catch up via the video found below. All past and future SuperYacht Times Webinars can be found here.

The SuperYacht Times iQ Report

SuperYacht Times - The State of Yachting 2020

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