For the second consecutive year, Tecnomar attended the China International Boat Show in Shanghai, now in the 16th edition. This was a unique opportunity to reach out and work closely with the Chinese luxury market, a market that is rapidly growing.
“The Chinese luxury yachts market is booming and trends are positive” says Francesco Carbone, Tecnomar Sales Director. “We are facing a high-potential market, where it’s necessary to have middle-to-long-term strategy. The Chinese demand for luxury made in Italy is growing, but brand awareness, yachting culture and services need to be improved. There is no doubt, however, that China is going to be one of the most strategic hubs for the top class yachting industry.”