Imperial recently announced their second significant superyacht sale in the space of just one week, the 43.12-metre Elsea built by Italyachts in 2011. On the market for just three months, she follows the sale of the 47-metre Heesen-built Ariadna last week, which was also sold with a relatively rapid turnaround of just six months.
We caught up with Director at Imperial, Julia Stewart, who shed some light on the latest news at the company.
This is the second large sale in the space of just one week for Imperial. What's the secret to your success?
Elsea was under Imperial’s management and was in excellent condition. All yachts under Imperial’s management sell quickly - proven by the remarkable sale of Ariadna the week before Elsea’s sale, who entered the market only six months ago. Generally, Imperial’s vessels for sale go fast and our latest records prove it!
Elsea was also sold very quickly. She was first presented for sale at the MYS 2016 and it’s a remarkable achievement to have sold her in so short a period. Our quality is recognisable on board any single vessel we manage, and experienced owners as superyacht lovers immediately recognise this quality: an Imperial managed vessel is, above all, a pampered yacht.
What can you attribute the rapid turnaround of both of these boats to?
Marketing is important and we created for both of them a tailored communication based on their respective qualities. Our knowledge, the quality of our partners and our excellent understanding of each superyacht authorised us to develop new ideas around these listings, we needed to create a new “atmosphere” around them. Fortunately, these programs and choices we applied worked!
However, the key factor for their quick sale was their excellent condition due to the fact that they were under Imperial’s management: we insist on this point only because we consider that each vessel is an individual case and deserves a tailored treatment. We are proud our clients trust in us year after year, and this process is a part of our global Luxury Yachting 360° program.
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