The Ferretti Group is participating at the fifteenth edition of the Rio Boat Show, taking place in Brazil from 12th to 18th April 2012 in the new evocative location of Pier Mauà, inside the port of Rio de Janeiro, with seven of the most beautiful crafts by Ferretti Yachts and Pershing on display.
The Group, represented by Ferrettigroup Brasil, will take part in the show with one of the largest stands on display, and six models of the historic brand Ferretti Yachts: Ferretti 530, Ferretti 620, Ferretti 660, Ferretti 750, Ferretti 830 and the flagship Ferretti 881, showing the great variety of the range offered to the Brazilian market. The Pershing 64’, one of the most successful models of Pershing, completes this sampling of sea pearls.
The Ferretti Group, is strongly committed in increasing its presence all over Latin America, in the key markets of Mexico, Venezuela, Panama, Colombia, and Dominican Republic. At the same time, the Group is developing a strong marketing action aiming at setting new commercial relationships in other countries where the interest towards luxury yachts in rapidly growing, such as Peru, Uruguay, and Argentina.
“The Rio Boat Show has been the most important nautical event for Latin America for years and Brazil is our reference market in this area. This is way we are so happy to be here, with an impressive fleet on display, seven of our most representative crafts” - declared Lamberto Tacoli, Chief Sales and Marketing Officer of the Ferretti Group. “Today Brazil is not only one of the leading economies at the world level, but also a country featuring a great nautical culture, with owners having a Mediterranean-like taste, who are increasingly showing their appreciation for our products. We are very confident about the project we started with Marcio Latorre Christiansen, we think that it will strengthen our leadership on the Brazilian market, further improving our sales performance”.