The Genoa International Boat Show

From 6 through 14 October the Genoa International Boat Show - the leading pleasure boating event, organised by Fiera di Genova SpA and UCINA - will be back at Genoa fairground.

Following last year's completion of works for the new Marina in time for the 2006 Boat Show, this year’s 47th Show will further strengthen its leadership by increasingly relying on its comprehensive product range and its incredibly scenic setting, ensured by an over-onehundred- thousand-square-metre floating area and a large variety of exhibiting areas capable of hosting entire product ranges, enhancing their value to the fullest.

Boasting the attendance of more than 1,650 companies, hundreds of new products on preview, and a large number of foreign exhibitors (more than 35% of exhibitors will be from outside Italy), the show will include the following sectors: power boats, sailing boats, inflatables, engines, technical apparel, fishing and diving equipment, nautical tourism and services.

An important event at the Boat Show will be Tech Trade, which will be held on Monday, 8 and Tuesday, 9 October - a “Show within the Show” explicitly targeted at the ‘purely business sector’, entirely on display in Pavilion C (28 thousand sq ). Recreational boating components and accessories will be displayed at their best in an exhibition and product-arrangement setting aimed at ensuring the widest possible range or products, in order to meet the demand of professional operators, who accounted for 23% of the target public in 2006.

The presence of worldwide boating in Genoa also means nine days of business, meetings, and innovation, with the presence of leading experts, institutional representatives, opinion leaders, and champions from the past and present. Existing opportunities to be seized and promoted for the development of small boating will be the leading theme of the conferences organised by UCINA during the Show in October.

For 2006, UCINA is estimating a percentage growth in the boats production value ranging between 12 and 14% (in 2005 the overall value was 2.5 billion Euros) and confirms the leading role of exports, which will exceed 50% of production value.

As regards Genoa fairground’s layout, upgrading works are continuing, deeply changing its appearance and considerably increasing its potential. The work schedule – duly “customised” to the Show’s needs – will allow to maintain the 2006 extraordinary exhibition capacity, using the ground floor of the new sea-facing pavilion designed by Jean Nouvel, to be completed in 2008. A new quay will also be added in the floating area of the show and will mainly be used for sailing boats. Genoa International Boat Show is the only one in the world including such a large marina, multi-storey pavilions, wide outdoor areas, and world-class areas like the ones under the tensile structure overlooking the sea, all in one single site. The Show currently features more than 8 kilometres of pathways on the sea, including jetties, bridges, quays, and elevated promenades, besides traditional visitor routes.

Genoa 47th International Boat Show will be open every day from 10 a.m. to 6.30 p.m. The ticket will cost 13 Euros, reduced fee 10 Euros, free entrance for children up to the age of 5. Info: www.fiera.ge.it , www.ucina.net

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