HISWA Holland Yachting Group will take part as sponsor in the most important international art fair TEFAF Maastricht (The European Fine Art Fair). Participation at TEFAF will also be the official start of the new Holland branding campaign: ‘Think Yachts, Think Holland’.
According to Jeroen Sirag, Export Director of HISWA Holland Yachting Group, the sponsorship of TEFAF is a conscious strategic decision. "The Netherlands has an outstanding reputation for a long history of building yachts. Craftsmanship, quality, innovation and partnership are the key elements of HISWA Holland Yachting Group’s new Holland Campaign, which will be launched at the Fair. Elements that perfectly match with the core values of TEFAF: Excellence, Expertise and Elegance”.
The HISWA Holland Yachting Group fosters international trade by strengthening the role of a carefully selected group of companies located in the Netherlands. “The new collective message enables to secure our position and will secure business levels in new target groups focusing on high end lifestyle segment. The collective promotion at TEFAF will position Holland and the superyacht industry as one brand ensuring that the image and proposition is so attractive that potential new buyers want to be associated with the Dutch”, according to Sirag.
The following shipyards will participate in Think Yachts, Think Holland stand 809: Amels Holland, Feadship, Oceanco, Royal Huisman and Vitters Shipyard. A rare 17th century “Spiegel Yacht” from the Scheepvaartmuseum will be on display too. TEFAF Maastricht is from Friday 14 until Sunday 23 March in MECC, Maastricht.
HISWA Holland Yachting Group
SuperYacht Times - The State of Yachting 2020
Being the intelligence partner for the top shipyards and yacht brokers in the world, we have learned to analyse and track the market in great detail. Each year our leading market report is used by investors, CEOs, owners and other key decision makers to inform themselves on the state of the market and future developments. Find all the information you need on the market, fleet, construction book, ownership nationalities and much more in our report.
#weknow - do you want to know? Buy the report now for only €299!