TISG and C&N sign marketing agreement for Admiral and Tecnomar motor yachts in China and Hong Kong

The Italian Sea Group (TISG) and Camper & Nicholsons have joined forces and signed a partnership for the marketing of Admiral and Tecnomar motor yachts in China and Hong Kong. The agreement, which was put in motion last month, is set to increase the visibility and promote sales of the two Marina di Carrara brands. "We are extremely proud of this collaboration with an important partner such as Camper & Nicholsons,” Giuseppe Taranto, Vice President & Chief Commercial Officer of TISG commented. "We are sure that it will be a synergistic partnership that will allow us to expand our market and achieve positive results also in the regions of China and Hong Kong".Photo: Cookson AdventuresPaolo Casani, CEO of Camper & Nicholsons added "We look forward to working with TISG in this partnership within China and Hong Kong. TISG, an internationally recognised company, is one of the most important players in the luxury yacht market. We are thrilled to be working alongside them."Photo: IYCBoth Admiral and Tecnomar are brands of TISG and are said to express the Made-in-Italy values that embody TISG more generally. Admiral, which was founded in 1966, is in fact the flagship brand of TISG, as it is one of the global leaders in the 100-metre and above category.Meanwhile, Technomar, founded in 1987, concentrates its efforts on sport yachts up to 50-metres. The latest addition to the Technomar fleet is the Tecnomar for Lamborghini 63.