Tourism New Zealand (TNZ) has recently announced they will be exhibiting at the upcoming Singapore Yacht Show in partnership with Auckland Tourism, Events and Economic Development (ATEED). The announcement comes in a bid to target superyacht attraction in the area, with huge potential to engage yachts and their owners visiting Asia down to New Zealand.
The company will showcase the best of what New Zealand has to offer in regards to superyacht tourism on an interactive stand.
Exhibiting at the show will build on TNZ’s attendance at other leading yacht shows, including the Monaco Yacht Show, as part of their superyacht attraction initiative in conjunction with ATEED, New Zealand Trade & Enterprise (NZTE) and New Zealand Marine. Since formally launching in 2014, this initiative has had tangible results with two successful superyacht seasons for New Zealand in a row. The 2014/2015 season has seen 57 yachts having visited to date; the highest number of superyachts to visit New Zealand since the 2000 America’s Cup.
Stephen Dixon, Regional Manager South and Southeast Asia at Tourism New Zealand, believes that it is clear that the efforts being invested into attracting more superyachts to New Zealand are paying off. He says, “The growth in both the number and size of superyachts visiting New Zealand is hard evidence that our strategies in this sector are having a return. By identifying key events such as the Singapore Yacht Show to promote New Zealand in front of a targeted audience, we are confident this growth and the economic impact it brings, will continue to rise.”
SuperYachtTimes.com at the Singapore Yacht Show
Meet SuperYachtTimes.com at the Singapore Yacht Show. Both our editorial and sales team will be present in Singapore throughout the event. Pick up a free copy of the brand new edition of our quarterly newspaper, distributed at several spots around the show, meet us for a chat about advertising or media solutions, or simply join us for a drink at the bar. We look forward to meeting you in Singapore.