Vicem Yachts, Turkish builders of luxury classic motor yachts, sportfishers and now megayachts, announced the recent addition of three high-caliber yachting industry professionals at a February 12 press conference during the 2010 Yacht & Brokerage Show. Vicem is bolstering its executive and sales team with the additions of Corrado Del Fanti, Director of Marketing; Roy Sea, Sales Director; and Katherine Azuma, Inside Sales Manager.
“We have an aggressive and ambitious agenda to raise the Vicem brand, product lines and market presence to new heights through a multi-faceted approach involving marketing, sales and support,” said Alberto Perrone Da Zara, CEO of Vicem Yachts. “In order to accomplish this, we continue to bring in strong, capable personnel in Corrado, Roy and Katherine, who are each committed to our vision and whose business acumen and achievements will serve well to further our objectives.”
Corrado Del Fanti, Director of Marketing
Corrado Del Fanti brings an illustrious 20-year career in marketing and advertising to his new position as Director of Marketing for Vicem Yachts. He comes to Vicem from Ferretti Yachts S.p.A., where he first served two years as Communication Director for the Ferretti Yachts line, before becoming Director of Marketing & Communications for the Ferretti Yachts, Mochi Craft and Custom Line divisions, a position he held for the past five years. Under Del Fanti’s targeted market strategies, the yacht group’s brand awareness, reputation and sales increased significantly among high-end yachting clientele.
Before entering the world of consumer marine marketing, Del Fanti spent nearly a decade in the European automobile industry. Starting in 1991, this experience includes three years with the world-renowned communications firm of Saatchi & Saatchi, where he was involved with the multi-country rollout of an ad campaign for the launch of the Renault Clio. He then spent the following five years as Advertising and Public Relations Manager for Honda Automobili Italia S.p.A., where among his accomplishments was his work on an award-winning advertising campaign which helped the Honda Civic garner 1995 Car of the Year honors. And from 1999 to 2003, he was the Southern European Marketing Manager for Volvo Auto Italia, S.p.A., where he helped the company increase sales on average of 6% annually by tailoring global communication and branding initiatives to local markets in Spain, Portugal, France, Italy and Greece.
Del Fanti, holds a degree in Political Sciences and International Economics from the Universita degli Studi in Milan, of which he is a native.
Roy Sea, Sales Director
Sea joins Vicem as its lead Sales Director based out of the Fort Lauderdale, Fla. sales office. He has two decades of experience in marine retail and brokerage, which includes a six-year tenure as Vice President of Marketing for Burger Boat Co. He started his own yacht brokerage/consulting company, and helped establish Allied Marine’s Superyacht Division. A licensed yacht broker in Florida and California, Sea has been a part of sales teams for Bradford Yacht Sales, Palmer Johnson Yachts, Merrill Stevens and Ocean Alexander.
Before focusing his efforts in the consumer marine market, Sea enjoyed a 13-year career in the professional and military maritime sector, serving as a mechanical engineer/diver with the U.S. Navy Experimental Diving Unit, and in supervisory positions with the U.S. Navy Director of Ocean Engineering specializing in diving, ship salvaging, ocean engineering and oil pollution mitigation.
Sea holds bachelor’s degrees in Industrial Engineering and Economics, and a master’s degree in Business Financial Management. He is a past director of the Florida Yacht Broker’s Association, holds a U.S. Coast Guard license, and is a lifetime member of the Institute of Diving and the Phi Delta Theta Fraternity.
Katherine Azuma, Inside Sales Manager
Vicem Yachts strengthens its commitment to customer satisfaction and structured sales support with the hiring of Katherine Azuma to the position of Inside Sales Manager.
As a six-year veteran of Ferretti Group USA, where she rose up the ranks from Office Manager to Sales Assistant and eventually Customer Support Agent, Ms. Azuma is well skilled in providing the support needed to finalize the sales process and maintain strong customer relations during and after a sale. She has extensive experience working with dealers, agents, clients and their legal representatives to ensure proper contract paperwork, warranty documentation, vessel registration and other related procedures meet specific country and client prerequisites associated with a new or brokered sale. For Ferretti and its sister group Bertram Yachts, Ms. Azuma worked closely with quality control, production and finance departments to make certain all requirements were met before release of a vessel from the facility to its owner.
As she was for Ferretti and Bertram, Ms. Azuma will be highly involved in event coordination for Vicem, helping organize and prepare the company’s exhibit/displays at major U. S. boat shows including the Yacht & Brokerage Show in Miami Beach, the Fort Lauderdale International Boat Show, and Palm Beach International Boat Show, among others.