Some of the biggest names in the industry have come together in support of the non-profit organisation, Water Revolution Foundation. Abeking & Rasmussen, Alexseal, Amels, Benetti, Feadship, Heesen, Lürssen, the MB92 group and Rybovich are reacting to help reduce the industry’s environmental footprint to coincide with IMO’s incentive to reduce greenhouse gas emissions by 50% by 2050. 
The Water Revolution Foundation is focussing its work on promoting new technology and empowering innovation, creating an agenda for sustainability, overachieving on legislative requirements and reinvesting in ocean conservation. “Sustainability is something we can no longer view as optional. But, more importantly, our industry is well-positioned to take the lead with a smart and affluent clientele and our unique connection with the ocean,” said Robert van Tol, executive director of Water Revolution Foundation. 
The Foundation is supported by a board of directors consisting of well-known figures in the superyacht industry, including Henk de Vries, Phillipe Briand, Martin Redmayne, Peter Lürssen and Wayne Huizenga III.
