President & CEO Mr. Fred Wickel of Rotterdam based WorldRoyal signed the official contract of cooperation on 28th June in conjunction with International Superyacht Marina Tarragona S.L., represented by President & CEO Mr. Javier Bisbe for the 2008 edition of the WorldRoyal Superyacht & Luxury Show.
The Show takes place on 7, 8, 9, 10th May 2008 in Tarragona, Spain, simultaneously organized with other attractive events like the WorldRoyal International Congress on brand marketing and the WorldRoyal Superyacht Equipment Show.
Where history meets modern luxury and exclusivity: Tarragona, a 2.000 year old UNESCO World Heritage City with impressive Roman historic culture on the shores of the Mediterranean, will provide the ideal setting for this unique Show. Tarragona is situated very close to cosmopolitan Barcelona, 45 minutes from Barcelona International Airport and only 10 minutes from Reus International Airport.
Marina Puerto Tarraco
International Marina Puerto Tarraco is the most modern, the safest and most comfortable marina in Europe for Superyachts, equipped with its own heliport. With a strategic position on the Mediterranean littoral, and protected by the inner dock at the port of Tarragona, Puerto Tarraco is an exclusive, large capacity marina ideally designed for the Superyacht & Luxury Show, with a high growth potential and policy. It’s 150.000 m2 of water, with the 9-meter draft guarantees spaciousness in all points of view.
World of Exclusivity
All the aspects of the superyacht & luxury industry can be admired during the WorldRoyal Superyacht & Luxury Show. The in-water superyacht show will feature up to 120 superyachts from 30 meters to 150 meters. The unique possibility of ‘Try before buy… or charter’ is provided by at least 30 daily superyacht sea trials. Up to 60 luxury superbrands will show exclusive trends and launches of luxury products and services. All under one name: World of Exclusivity.
Pre-show is organised, on May 6th at the Palau de Congressos de Tarragona, the WorldRoyal International Congress ‘Mastering the Future of Luxury Branding’, which presents interesting cases and topics about exclusive brand marketing in this talked-about industry. Also organised are the daily WorldRoyal Superyacht Seminars in Marina Puerto Tarraco. The WorldRoyal Superyacht Equipment Show is directly connected at the same dates and offers the latest superyacht equipment improvements.
By planning the WorldRoyal Superyacht & Luxury Show in May, a market-lead is established of almost half a year in comparison with several other yacht or luxury shows. At the beginning of the European summer season the interest is significantly greater than at the end. Moreover in May there is a lot of sunshine (22° to 26° C.) and hardly any wind or rain. In a nutshell: The right time & the right place.
The WorldRoyal Superyacht & Luxury Show 2008 will prove the added values of quality, luxury and exclusivity in all aspects.