Insight: Heesen on their all-new 50m hybrid Electra

Written by Justin Ratcliffe

The 49.8-metre Project Electra hit the water last week as Heesen’s first launch of the new year. The sister ship to 50-metre HOME highlights the shipyard’s progressive approach to yacht building: on-spec construction combined with advanced technology and avant-garde design. Driven by a passion for perfection and innovation, this strategy continues to push boundaries and set new industry benchmarks. Heesen Electra yacht launch Photo: Tom van Oossanen“Starting construction on speculation offers the possibility of reduced build times and economic savings for clients, who can still intervene to introduce full-custom options,” says Mark Cavendish, Director of Sales & Marketing. “From the builder’s perspective, building on spec allows the yard to streamline its production, but also requires careful anticipation of market demand.” 

Heesen Electra yacht launch Photo: Tom van OossanenHeesen Electra yacht launch Photo: Tom van OossanenIt stands to reason that only the most established, efficient and financially stable shipyards can allow themselves the luxury of building on spec. These attributes are the hallmarks of Heesen and the practice is a core part of its commercial strategy. In the case of Electra, the brand has taken the policy to its logical extreme by finishing the yacht completely on spec, including the vibrantly sophisticated interior design by Cristiano Gatto.  Heesen Electra yacht skylounge renderingPhoto: Heesen YachtsHeesen Electra yacht interior renderingsPhoto: Heesen YachtsIn terms of technology, Electra is ahead of the game. Heesen was the very first shipyard to combine hybrid propulsion with a Fast Displacement Hull Form aboard 50-metre HOME in 2017. Cleaner, quieter and more fuel-efficient, HOME represented a new breed of superyacht by Heesen. Heesen Electra yacht interior renderingsPhoto: Heesen YachtsElectra features the same bold exterior design by Omega Architects and innovative hybrid propulsion system that won HOME several international awards. By merging proven technologies in innovative ways to provide flexible power modes that greatly benefit the owner, Electra is not only ultra-efficient but also one of the most silent yachts afloat. Heesen Electra yacht interior renderingsPhoto: Heesen YachtsIn Hybrid mode the power is derived purely from e-motors and generators, resulting in virtually undetectable sound levels; in economic mode the generators are switched off and the main engines run alone, with the e-motors supplying the hotel services; in conventional mode uses the main engines to drive the propellers and the generators to power the hotel services; and in boost mode the main engines and generators are running, with the e-motors providing extra propulsion for a top speed of nearly 17 knots. Heesen Electra yacht VIP stateroom renderingPhoto: Heesen YachtsHeesen Electra yacht VIP stateroom renderingPhoto: Heesen YachtsMoreover, the yacht is equipped with smaller engines than is usual for her size, which means lower fuel consumption and fewer emissions. The end result is longer range, better performance and more comfort – a win-win combination for any owner. Heesen Electra yacht owner stateroom renderingPhoto: Heesen YachtsCompleting the interior on spec has not meant skimping on luxury materials. Cristiano Gatto had free rein to introduce bespoke, handcrafted furnishings with soft edges and flowing lines, complemented by dark oak flooring and subtle wooden accents that highlight the bright fabrics. The neutral but welcoming ambience leaves ample room for further customisation by a prospective owner.Heesen Electra yacht owner stateroom renderingPhoto: Heesen YachtsThe master stateroom spans the full beam of the forward main deck. The en-suite bathroom is fitted with stone, marble and glass surfaces, while floor-to-ceiling windows on either side create a bright and airy space, accentuating the textured wooden panels and quality textiles.Heesen Electra yacht VIP stateroom renderingPhoto: Heesen YachtsThe lower deck is home to five generous guest suites (two twins, two double cabins and a full-beam VIP suite). All the guest suites continue the contemporary design language of the yacht with mirrored back walls and large windows to emphasise the abundant space and light. Heesen Electra yacht owner stateroom renderingPhoto: Heesen YachtsThe 65-square-metre main saloon/dining area and the sky lounge above are also flooded with natural light thanks to a bank of windows that look out over the horizon. Throughout the interior, the décor integrates organic shapes with deep and low furniture, allowing the guests to fully enjoy the panoramic vistas. Heesen Electra yacht interior renderingsPhoto: Heesen YachtsBoth the design and the layout accentuate the connection between the interior and the plentiful al fresco areas, from the open aft decks and foredeck lounge to the spacious sun deck with Jacuzzi, sun loungers, bar and dining table for a full complement of guests. 

“At just below the 500 GT threshold and available for delivery in April, Electra represents quite an opportunity for a discerning owner,” concludes Mark Cavendish. “To the best of my knowledge, there are no other brand-new yachts of this calibre available in time to catch the start of the Mediterranean cruising season.” 

To find out more about Electra, contact Heesen directly via the details below.



Heesen yachts for sale (21)

Heesen yachts (92)

Featured companies

Featured Yachts


Related companies

Related articles