On 22nd September, YCO continued its ongoing technology drive with the launch of its new look website, ycoyacht.com. This coincided with the first, exclusive demonstrations of the unique YCO YachtBox brokerage iPad application as well as several back end updates and improvements to YCO LIVE.
The new ycoyacht.com has been designed to make superyacht searching easier and faster, with larger photographs and easy to view specifications. The user interface has been dramatically simplified to make the site more intuitive whilst at the same time offering more functionality and the programming behind the site has become more complex to allow faster searches and improve visibility on the web.
The look and feel of ycoyacht.com have been specifically tailored to stand out from other yachting sites while remaining true to the distinctive YCO brand. Development will continue over the coming months to ensure that ycoyacht.com remains one of the leading online resources for brokers, yacht buyers and charter clients alike.