The International sales and charter brokers Yachting Partners International (YPI) have just announced a company rebrand, with the launch of their new website. The rebrand follows the sale of the company in September 2019, and comes as the culmination of their overhaul of the company culture, structure and strategy. The company has redefined its visual identity and intends to continue the movement toward innovation and technology in the yachting industry. There is a fresh focus within the company towards the reduction of their environmental impact, and they will be aiming to reduce the impact of their business to as close to zero as possible.Photo: Yachting Partners International Abdullah Nahar, Director at Yachting Partners International said: “The launch of our new brand and website is an exciting new chapter for YPI. The rebirth of YPI will drive positive change, whilst reinforcing our long-term commitment to our clients, partners, and employees. As the world starts to recover from what has been a very tough period, we move into the second half of the year with top-of-the-range technology, revised brand positioning and a strong sustainability plan”.Photo: Yachting Partners International YPI have offices in both Monaco and London, and specialise in the sale, charter and management of yachts of 25-metres and above. View their new website here.