Northland Yacht News & Events

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Northland yacht saloon 

Northland yacht general arrangement

Northland

<img src="https://photo-assets.superyachttimes.com/photo/256791/image/large-10645c0a1adf609ab7e1020f3d67f0eb.jpeg" data-gid="gid://syiq/Photo/256791">Currently docked in the port city of Portsmouth on the south coast of England is the 32-metre motor yacht <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)Burger Boat Company2017">Northland</a>. Delivered by the American shipyard <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger Boat</a> in 2017, &nbsp;the expedition style yacht was designed with long-range cruising and fishing in mind, and features a dedicated fishing cockpit. Miami-based studio <a data-gid="gid://syiq/Company/283" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Luiz de Basto Designs (Company)">Luiz de Basto Designs</a> was responsible for both her exterior and interior design while her naval architecture was penned by her builder. <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)Burger Boat Company2017">Northland</a> is able to cover a range of 4,000 nautical miles at a speed of 12 knots and can sleep up to 8 guests comfortably in four luxurious staterooms. Take a closer look <a data-gid="gid://syiq/Article/49173" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Closer look at Burger’s 32m superyacht Northland (2018-10-19 11:15:00 +0200)">onboard here</a>.

Burger Boat superyacht Northland in Portsmouth

The 32m superyacht Northland, built by Burger Boat, is seen here docked in Portsmouth, United Kingdom.

Wisconsin-based yacht builder, <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger Boat Company&nbsp;</a>has released news of its latest concept, the 37m Raised Pilothouse. <img src="https://photo-assets.superyachttimes.com/photo/182627/image/large-2bbd434a602b7041a435259af08a153d.jpg" data-gid="gid://syiq/Photo/182627">The new all-aluminium 300 GT displacement motor yacht is a product of <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a>’s own design team, developed in conjunction with <a data-gid="gid://syiq/Company/62" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Gregory C. Marshall Naval Architect Ltd. (Company)">Gregory C. Marshall Naval Architects.<img src="https://photo-assets.superyachttimes.com/photo/182639/image/large-90c5d9105fe29cb118624d881c03e001.jpg" data-gid="gid://syiq/Photo/182639"><img src="https://photo-assets.superyachttimes.com/photo/182638/image/large-1261029076335526752af3d511e93eb9.jpg" data-gid="gid://syiq/Photo/182638"><img src="https://photo-assets.superyachttimes.com/photo/182637/image/large-85f769a06e103b3297c0724f5837f09d.jpg" data-gid="gid://syiq/Photo/182637"></a>Available in a variety of interior configurations and decor, the latest <a data-gid="gid://syiq/YachtModel/10711" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat 120 Raised Pilothouse36.58m (120'0&quot;)">Burger</a> yacht has a five-cabin layout accommodating 10 guests. The initial concept calls for an on-deck owner's stateroom with his-and-hers bathrooms, a private office and four additional guest staterooms. <img src="https://photo-assets.superyachttimes.com/photo/182636/image/large-05b79ce02e9c0fc59752fe16d2f76ab1.jpg" data-gid="gid://syiq/Photo/182636"><img src="https://photo-assets.superyachttimes.com/photo/182635/image/large-3b94afe532542f3561fc177e4744a61f.jpg" data-gid="gid://syiq/Photo/182635">The sun deck houses a 20-foot Novurania Catamaran Tender, Jetski, hot tub, lounge and dining areas, The yacht’s interior configuration allows for a large beach club and sports room aft as well as a large storage area under the sun deck for water toys.<img src="https://photo-assets.superyachttimes.com/photo/182633/image/large-3a7b945cc5f49933791afefc159087a1.jpg" data-gid="gid://syiq/Photo/182633">The design of the Raised Pilothouse concept allows for an eat-in galley with a pantry area. As an all-custom build, clients are able to make their own choices pertaining to the interior and exterior finishes and details.<img src="https://photo-assets.superyachttimes.com/photo/182631/image/large-cc5d981f4f318e83156874d302a60cc4.jpg" data-gid="gid://syiq/Photo/182631"><img src="https://photo-assets.superyachttimes.com/photo/182632/image/large-82879333cb36fa3d503c6dbbd17f75aa.jpg" data-gid="gid://syiq/Photo/182632">The yacht's fuel capacity would be approximately 36,000 litres, while its water capacity would be approximately 5,750 litres.

Concept: 37m Burger Boat Company’s superyacht Raised Pilothouse 

Burger Boat Company has announced the launch of its new concept, the 37m Raised Pilothouse superyacht.

Revealed: Burger Boat Company’s 37m Raised Pilothouse concept

Founded in 1863, the American yard <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger Boat Company</a> has produced a number of noteworthy custom yachts over the years, such as the <a href="https://www.superyachttimes.com/yacht-news/38m-burger-yacht-bella-una-sold-by-iyc" rel="noopener noreferrer" target="_blank" title="">recently sold</a> 38.4-metre <a data-gid="gid://syiq/Yacht/2601" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Bella Una38.4m (125'12&quot;)Burger Boat Company2003">Bella Una</a> and the 31.5-metre <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)Burger Boat Company2017">Northland</a>,&nbsp;delivered last November. Today we sit down with Jim Ruffolo, who has been <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger Boat Company</a>'s President and CEO for the last 12 years. Ruffolo's ability to adapt in the industry, alongside his profound knowledge of yachting, becomes apparent as he discusses the company's prior accomplishments and what he envisions for them in the future.<img src="/uploads/store/photo/65510/image/large-46745de5e808bf0ea209d0965fc79159.png" data-gid="gid://syiq/Photo/65510">You have been&nbsp;<a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger Boat Company</a>&nbsp;President since 2007. What have been some of the most exciting developments at the company since you took over at the helm?In my 12 years as President and CEO of <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a>, we’ve seen a lot of change in the industry. While continuing to pursue full custom yacht projects, <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a> has embraced its roots by also offering new commercial vessel construction as well as yacht and commercial repair and refit services. We’ve also renewed our focus on adopting an internal culture of continuous improvement and have cross-trained our staff to provide even more value for their own careers and for <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger’s</a> clients.&nbsp;The ability of the <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a> team to quickly adapt and build upon its incredible depth of knowledge allows us to create amazing vessels, whether they are yachts or commercial projects. That knowledge and passion were evident during the construction of our most recent deliveries, the 103’-6” expedition-style yacht <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)Burger Boat Company2017">Northland</a> and our first Burger 48 Cruiser, Blue Boat Home. Two very different projects with very personal visions from their owners. The <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a> team now, more than ever, has the passion, knowledge and an intimate understanding, not just of what it takes to deliver an impeccable yacht or commercial vessel, but also what it takes to exceed an owner’s expectations. The repeated demonstrations of these characteristics have excited me since taking the helm. The knowledge this team has about yacht building, and its ability to adapt to any style, should be exciting for anyone seeking to build a new yacht.<img src="/uploads/store/photo/65559/image/large-1e925a46c7dc1c3f08ea519271a18d3a.jpg" data-gid="gid://syiq/Photo/65559">Your most recent delivery over 25 metres was the 31.55-metre expedition-style yacht&nbsp;<a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)Burger Boat Company2017">Northland.&nbsp;</a>Tell me more about how this project went for&nbsp;<a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a>.&nbsp;<a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)Burger Boat Company2017">Northland</a> is a unique vessel. The owner had a specific vision for a long-range, expedition style yacht that featured modern design, open spaces and, their own personal touch, a dedicated fishing cockpit. They searched the marketplace but did not find anything that met these requirements. Ultimately, the owner collaborated with American designer Luiz de Basto of <a data-gid="gid://syiq/Company/283" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Luiz de Basto Designs (Company)">De Basto Designs</a> to create the custom design we know today. It is because we have the capacity, team and knowledge needed to build yachts like <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)Burger Boat Company2017">Northland</a> that we were honoured to be selected as its builder.&nbsp;We know how important building a vessel like <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)Burger Boat Company2017">Northland</a> is for an owner and their family. It’s a dream. To be a part of that dream is not only an honour but more importantly, it is an incredible responsibility which is why we are so determined to work as partners from the very beginning. Knowing they’d be working with a yard that approached this project as a partnership was indispensable to the owner.<img src="/uploads/store/photo/65542/image/large-31700586a9b589c7c36d38f67198eb85.jpg" data-gid="gid://syiq/Photo/65542"><img src="/uploads/store/photo/65534/image/large-1ab1be3d920deff19d34c22823e79045.jpg" data-gid="gid://syiq/Photo/65534">How do you think the American new build market is looking at the moment?Based on the interest we are seeing, the American new build market is strong. Yachting has always been a part of the American character and <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a> has a unique understanding of what people desire and what the market demands. As long as there’s a longing for adventure, we’ll see a passion for yachting. Today, we see owners, designers and brokers doing their homework in order to determine which yacht builder will be the best partner for their project. They don’t want to simply hand over a project and walk away. It’s important that owners be involved and get to know their builder’s capabilities, credibility and approach to yacht building. The market is strong and people are taking the time needed to get to know their builder.&nbsp;Buyers would do well to not simply judge a shipyard by the sheer number of projects completed within a given time period, but rather, research each yard to be sure they have demonstrated their ability to complete complex projects. <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger’s</a> business model does not have us chasing every project simply to show the market how quickly and how many projects we can complete. Rather, we seek owners who understand and appreciate that the yard they choose must have an experienced team, a quality reputation and that they would be focused on their project. <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a> is committed to getting each project right for each owner!<img src="/uploads/store/photo/65548/image/large-f14c6f2f559b9b7a8e27d24b6c24729f.jpg" data-gid="gid://syiq/Photo/65548">Where is&nbsp;<a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a>&nbsp;currently concentrating its marketing efforts?We’ve focused on our own backyard, in the Americas. <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a> is a part of the American yachting experience and has earned a reputation of trust and high-quality craftsmanship over many generations. Yet, it’s important to evolve to meet the needs of today’s yachting enthusiasts. We’re making sure we communicate <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger’s</a> evolution to our audiences in our own backyard first. It’s helping us connect with the expectations of today’s audiences while sparking their imaginations with our vision – the promise of limitless adventures. Yacht building is for dreamers, leaders and adventurers. A <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a> is for someone who lives a life without limits. We’ve made that case with our recent campaign – 'Limitless'– and have received great feedback. What do you have on the drawing boards for the future?&nbsp;With the introduction of Blue Boat Home, our first Burger 48 Cruiser, we experienced such a growing interest in smaller, personal-sized yachts, that we have built a second 48 Cruiser featuring an interior by<a data-gid="gid://syiq/Company/283" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Luiz de Basto Designs (Company)">&nbsp;De Basto Designs</a>. It is currently available for purchase with delivery in early spring. We also continue to provide refit and repair services on a wide array of personal and commercial vessels. We continue to pursue custom projects and relationships with those who wish to build high quality, exceptional yachts in the United States. That includes a number of concept designs we have available on our website. You can also find us at any one of several yacht shows throughout the year. These yacht shows are great opportunities for owners and potential owners to have a personal, face-to-face conversation with us to discuss their vision or to discuss refitting an existing vessel.<img src="/uploads/store/photo/65567/image/large-a2d554cb3c2277a5899529fb4622e4b0.jpg" data-gid="gid://syiq/Photo/65567"> Is there anything else you would like to add?We’re focused on showcasing the spirit of how the <a data-gid="gid://syiq/Company/145" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Burger Boat Company (Company)">Burger</a> team works with each potential and current owner. This helps us demonstrate our commitment to building the finest and most ambitious yachts while making it a fun process for the owner. If you have a passion for yachting and a dream of building your own yacht, the best approach is to start a conversation with us. Our track record proves our capability and knowledge, and our recent deliveries stand as great examples of what we can create together. All partnerships require open communication and collaboration. That’s how we approach each new project and form lasting relationships with our clients. Let’s talk!

Insights from Burger Boat Company President Jim Ruffolo 

We learn about the American new build market from Burger Boat Company President Jim Ruffolo. See the interview on SYT. 

Quick Q&A with Burger Boat Company President Jim Ruffolo

Burger Boat Company has shared more details on the 31.55-metre superyacht <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)">Northland</a>. Delivered to her new owners last November, the expedition style yacht was designed with long-range cruising and fishing in mind, as she features a dedicated fishing cockpit. Her owner, an experienced fisher, requested a custom fishing cockpit, complete with a fighting chair and all the equipment needed for sports fishing. <img src="/uploads/store/photo/52503/image/large-a2807cb51d241db66c51e1096a8d363f.jpg" data-gid="gid://syiq/Photo/52503"><img src="/uploads/store/photo/17073/image/large-ce761bbbee980cb6a71227eb846bebaa.jpg" data-gid="gid://syiq/Photo/17073">Featuring an exterior and interiors by Miami-based studio Luiz de Basto Design, the designer is said to have worked closely with <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)">Northland’s</a> owners to develop his ideal adventure yacht. Her contemporary interiors include a ‘floating’ staircase in the main salon, a library forward on the main deck and a formal dining salon starboard of the library. <img src="/uploads/store/photo/52499/image/large-6e5eefc7e4d0c7df2516b4c1d5f423fc.jpg" data-gid="gid://syiq/Photo/52499"><img src="/uploads/store/photo/52501/image/large-ec8396fd37d0d878306c349b7beb73c1.jpg" data-gid="gid://syiq/Photo/52501">Able to accommodate eight guests in four cabins, she features an upper-deck master suite which a private space overlooking looking the cockpit, together with two double rooms and a twin. Stand out features on board include plenty of storage space for two tenders on the foredeck, a jacuzzi on the upper deck and a large flybridge with a bar. <img src="/uploads/store/photo/52500/image/large-f17d6751756ce24487587f02638062f9.jpg" data-gid="gid://syiq/Photo/52500"><img src="/uploads/store/photo/52502/image/large-d4bc648837187806c1f8e32d785ca48d.jpg" data-gid="gid://syiq/Photo/52502">Built to ABS standards, <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)">Northland</a> is Burger’s largest steel-hulled and aluminium superstructure vessel to date. <a data-gid="gid://syiq/Yacht/6008" href="#managed-by-system" rel="noopener noreferrer" target="_blank" title="Northland31.55m (103'6&quot;)">Northland</a> is powered by twin Caterpillar C18 Acert diesel engines, giving her a maximum speed of 12.4 knots and a cruising speed of 12 knots.

Closer look at Burger’s 32m superyacht Northland

The American new build sector has been the subject of frequent scrutiny over the past decade since the onset of the 2007 global financial crisis (GFC) having endured challenging years that left the country’s construction book significantly depleted and many key players having departed the market altogether. Back in 2007 and 2008, when the American order book was at its peak with an impressive 30 deliveries a year, it would have been hard to imagine that just a decade later delivery numbers would have dropped to just four yachts delivered in 2017. But, looking to the future there remains plenty to be optimistic about and those still building in the USA remain positive about the potential for American superyacht construction. So, what happened, and what next? &nbsp;<img src="/uploads/store/photo/28947/image/large-7bb0e00bf7510ca51eefc56a631a0c43.jpg" data-gid="gid://syiq/Photo/28947"> PAST &amp; PRESENTBefore looking to the future, it is important to look to the past for some context. Historically, American shipyards were always a leading force in the global construction book, having delivered an impressive 763 (704 motor, 59 sail) yachts of 30-metre +, or 13% of the entire superyacht fleet. The top builder by number of 30-metre + (98’)+ yachts delivered is Westport Yachts with 122 deliveries, followed by Broward Marine (94), Palmer Johnson (56), Trinity Yachts (52) and Delta Marine (37). Of these five, just Westport and Delta Marine currently count orders in the construction book.&nbsp;Taking a look at a slightly wider size bracket of 60’+, the top yards by numbers of yachts delivered since 1946 are slightly different, with Burger Boat Company in the lead with 215 deliveries, followed by Broward with 178, followed by Westport with 153 yachts. According to yacht historian Malcolm Wood, an interesting point to note is that of all the 60’+ deliveries made by these top three yards, less than a dozen were built for overseas owners. In other words, historically top American yards were building American yachts for loyal American buyers.Once the GFC hit, customer confidence took a plunge and with austerity a new look the American order book suffered. Where once yards were busy with orders – both from American and international clients – a strong dollar, weak economy and lagging customer confidence all played their part in the downturn. Other major issues also had an impact. “Government regulations were the biggest challenge faced by American yards in the past decade,” says Daryl Wakefield, president of Westport Yachts. “The previous administration had no respect for our industry, had a dim view of yachting and portrayed any wealthy individual as a crook and that severely hurt the yacht and private jet industry.”With the average American-built superyacht 38.5-metres in length, American yards were also competing in the busiest build bracket, but without the price advantage, they once enjoyed. Owner buying trends noticeably changed and clients who once might have built American were turning to core European brands to build their yachts. Not just that, but many leading European yards were investing in USA-offices, focusing their attention capturing a share of this hugely important buying market.&nbsp;Today the American construction book counts 13 projects, representing just 4.5% of the construction book. Given the challenges faced by American builders, it is unsurprising that today’s order book is much reduced on past figures. Those 13 yachts in build are underway at four yards (eight at Westport, two at Christensen, two at Delta Marine, one at Nordlund). While these are the yards with actual orders, it is worth noting that there are additional yards that are actively bidding for work - Burger Boat Company is one example with recent activity counting the 2015 order and 2017 delivery of 32-metre Northland and new orders being actively sought and 26 yards in the USA have delivered at least one yacht in the last decade. In stark contrast to this small 4.5% share of the construction book, 21% of all new build projects are in build for American owners (SuperYacht iQ Report 2017) – a clear reflection in the shifting of buying trends.&nbsp;<img src="/uploads/store/photo/26379/image/large-f5ae01de1abf81ea03f67ec4c15dc40a.jpg" data-gid="gid://syiq/Photo/26379">The Trinity yacht Aspen Alternative -&nbsp;Photo by Matt Barnette Few people are better qualified to comment on the American new build sector than Ken Denison, whose parents founded Broward Marine and Denison eventually working in the business himself before going on to work as a prolific and highly-respected yacht broker. According to Denison one notable huge change that affected American yards and their ability to remain competitive was a shift in how yachts were being built, with the use of greater numbers of subcontractors affecting profitability. “It’s not uncommon for most European yards to subcontract a large percentage of their work out and keep their payroll small, which is a smart thing, but in America, the opposite was true with most yards doing almost everything in-house,” says Denison. “Overnight that then seemed to change with many former employees starting their own companies and subcontracting and a boat we would once sell for $5,000,000 suddenly cost $7,000,000 to build, which very quickly meant we were on a par in price with Europeans and we found ourselves losing out to them.”&nbsp;Retaining quality workers in the workforce was also a challenge. “Unfortunately the kind of mentality in America is that if you are successful you are a doctor, lawyer or professional and people that labour with their hands and craft are looked down on,” says Denison. “By contrast, Europe admires this type of work, they’ll pass their craft from father to son, whereas I think today many American yards struggle to find qualified people within their own range so they have to subcontract work out, which in turn reduces the profit on a boat.”<img src="/uploads/store/photo/28946/image/large-2e303b86e167a40c0aed33accf007118.png" data-gid="gid://syiq/Photo/28946"> FUTUREDespite the many challenges, when looking to the future there are still so many positives around the American new build sector. Yards remain and there are still orders and a good reputation for excellence in construction. Ask anyone to name the top most influential countries in the superyacht industry and it would be safe to say that America would always make that list. Other positives include a stronger economy and confidence in the market, meaning buyers are more seriously considering investment in hard assets, complemented by a new administration that is more supportive of luxury sectors.With the economy moving in the right direction, it is important for superyacht builders in the USA to capitalise on this positive movement and remind potential buyers why the prospect of owning an American built yacht is so appealing and emotive. “The goal is to revitalise the industry and it's unfortunate that our industry has not done a better job of making it known that much of what it takes to produce a superyacht is highly skilled and capable people and hundreds of thousands of man-hours per copy, much of which is truly handmade and we need to get that message delivered,” says Wakefield. There is growing action around promoting this message and the United States Superyacht Association (USSA) is one organisation that has played a part in working towards voicing the value and high economic impact of the superyacht sector within America, under their mission statement “To promote and support the US superyacht industry and its members worldwide through advocacy, marketing and education.”&nbsp;Recapturing the market of American buyers, as well as appealing to non-American buyers, should be the biggest proactive goal as this is a source of high potential to rebuild order books for American new build yards. This involves promoting boating as a shared family activity and appealing to the next generation of buyers while also trying to attract first-time yachties. Yards are also fortunate that boating is a huge part of American culture, with nearly 12 million recreational boats registered in the USA.&nbsp;There is no doubt that the potential pool of American buyers is huge, many of whom have an intrinsic love of the sea and boating. The USA is the top country in the world by the number of billionaires (620), with 654 billionaires in North America and New York the top city by the number of billionaires (102) (Wealth-X Billionaire Census 2017). A strong combination of a more stable dollar and robust tech sector means the net worth of US billionaires is growing and the pool of American potential superyacht owners is only going to get bigger.&nbsp;“There are a lot of Americans that take pride in ‘American Made’, and take pride in the product,” continues Wakefield. “They are right to believe this as the USA is capable of building to a standard and quality level matching anything being built in the world today.” Denison agrees, stressing that American yards are, and always have been, capable of incredible things. “Back in the 1980s and 1990s the styling of Europeans outflanked us at every level; American boats were very traditional, you just wouldn’t build anything else. But then Jon Bannenberg came to our [Broward] yard and things changed overnight,” he says. “We hired talented people to do our stylings, like Richard Hein who was fresh from Guy Couach and who took our product and elevated the styling while still keeping the all-important layouts and American essence. Business went through the ceiling. I think the time has come where American yards need to once again look to Europe for styling ideas, whilst still keeping the yacht layouts that so appeal to American clients.”<img src="/uploads/store/photo/15345/image/large-4f802b0aa16c5947a6d10659be1b603f.jpg" data-gid="gid://syiq/Photo/15345">Westport's 39.6m W Creating a product that is not being replicated is also crucial. “If you look at why the successful American yards, like Westport and Delta Marine, are doing well, it’s because they are bringing in craftsmen and retaining those people who have worked for them for years; they are inventing and engineering; they are investing in infrastructure; they also work quickly and efficiently, and that is reflected in the price for the client,” says Denison. “Importantly, no one is building in Europe what they are building.” Understanding the target audience is also key, with American yards traditionally building yachts that are almost wholly driven by the environments they will be used in, particularly excelling in semi-displacement style models suited to shallow cruising grounds such as the Bahamas. The evolution of product ranges is an important aspect of this, with successful yards constantly thinking outside the box and presenting new ideas to market. “Westport has stepped up to also building larger yachts to service our current clients as their requirements continue to grow,” says Wakefield.American yards must also look to remind the world of their capability for driving innovation. “The USA still has a competitive price point over the Europeans and we still have an opportunity in custom yacht building yachts of 40-50m,” says Denison. “We still have a great playbook for a lot of people to look at in the American market and it’s going to continue to be a good spring of innovation in our product sector – I still believe that very strongly. We build beautiful boats that are truly innovative.”In speaking to interview subjects for this article it was clear that one thing that the American new build sector is not lacking in is passion, which certainly remains, and those American yards that are in the game are doing an excellent job. Developing product ranges, listening to customer requests and investing in the development of designs and technologies to match, while promoting quality American construction and the boating lifestyle are all key goals. If recent positive boat shows are any indication, with FLIBS, Miami and Palm Beach show all reporting strong events, then there is much to be optimistic about. Signing new orders is the goal, it’s just a question of whether American yards are ready for the challenge.&nbsp;<a href="http://www.superyachtcompany.com/newspaper/the-superyacht-times-subscription" rel="noopener noreferrer" target="_blank" title=""><img src="/uploads/store/photo/23641/image/large-5807815e2703721ae6618b7a54d59cdb.png" data-gid="gid://syiq/Photo/23641"></a> This article is featured in the most recent edition of the SuperYacht Times newspaper - the USA Edition.&nbsp;<a href="http://www.superyachtcompany.com/newspaper/the-superyacht-times-subscription" rel="noopener noreferrer" target="_blank" title="">Subscribe now</a>&nbsp;to receive your copy straight to your door and never miss another issue.&nbsp;

Made in America: A closer look at the American new build market

Burger Boat’s latest new build project, the 32-metre expedition-style superyacht Northland, left the American shipyard on Tuesday as the vessel was handed over to her owner. Designed and built for cruising off the beaten track, Northland’s first voyage will see her traverse the inner waterways of the northeast as she heads to the east coast of the USA and into the Atlantic.<img src="/uploads/store/photo/17073/image/large-ce761bbbee980cb6a71227eb846bebaa.jpg" data-gid="gid://syiq/Photo/17073"> Northland&nbsp;is designed by Luiz de Basto who worked closely with the owner to create his ideal adventure yacht. The owner’s passion for deep sea fishing is visible in the custom cockpit at the stern of the vessel where no doubt hours of fun will be had reeling in some big catches.<iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FBurgerBoatCompany%2Fvideos%2F1405550329557681%2F&amp;show_text=0&amp;width=710" width="710" height="390" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowtransparency="true" allowfullscreen="true"></iframe>Northland&nbsp;is Burger’s first steel-hulled vessel delivered in over 50 years and she is completed with a lightweight aluminium superstructure.

Burger’s 32m superyacht Northland delivered

Wisconsin-based shipyard Burger Boat Company has launched its first steel-hulled motor yacht in over 50 years last week. Christened Northland, Project 510 is the design work of the Miami-based Luiz de Basto.<img src="/uploads/store/photo/16889/image/large-330335bc0f189e0ce7bce5c4f1df190b.jpg" data-gid="gid://syiq/Photo/16889">Based on a full displacement steel hull, Northland is finished with an aluminium superstructure and is built to incorporate unique features that match the owner’s passion for fishing. The aft cockpit, for example, comes complete with a full fishing station and a cruising range of 4,000 nm for days of deep-water action.<img src="/uploads/store/photo/16887/image/large-ef6eb89dab82d6580af2693478fa7733.jpg" data-gid="gid://syiq/Photo/16887">“The Northland is a prime example of Burger’s fine craftsmanship and dedication to working with our customers to build one-of-a-kind vessels,” said Jim Ruffolo, President and CEO, Burger Boat Company. “She is not only designed for the durability and range needed for a global expedition, but also for style and luxury.”<img src="/uploads/store/photo/16885/image/large-4ef49871009e75aec57d242f39a36f90.jpg" data-gid="gid://syiq/Photo/16885">The vessel measures around 270 Gross Tonnes and houses an interior, also by Luiz de Basto, described as contemporary by the shipyard.

32m Burger explorer superyacht Northland launched

Burger Boat Company are working at full speed at their facility in Wisconsin on the construction of the 31.5-metre explorer yacht project named Northland. These latest construction images show the project with a completed steel hull that is ready to receive the aluminium superstructure.

<img alt="" src="https://syt-store-production.s3.eu-west-1.amazonaws.com/photo/163577/image/large-585b84872f8795eb46acf2f8cd09a268.jpg" data-gid="gid://syiq/Photo/163577">

<img alt="" src="https://syt-store-production.s3.eu-west-1.amazonaws.com/photo/163578/image/large-6da4ecc34295c6e8e7218d41891fb9ab.jpg" data-gid="gid://syiq/Photo/163578">

Designed by Luiz DeBasto, Northland features plenty of exterior space for guests to utilise, including a cosy flybridge complete with a Jacuzzi, bar and comfortable shaded seating area and a large al fresco dining area leading from the main salon and down to the beach club.

 

<img alt="" src="https://syt-store-production.s3.eu-west-1.amazonaws.com/photo/163579/image/large-2807e53f98c4cba7640abb4d5ee7b03b.jpg" data-gid="gid://syiq/Photo/163579">

 

The vessel has been designed with long range cruising and fishing in mind and is built to ABS classification. Powered by twin CAT C18 engines, she will have a range of 4,000 nm at a speed of 9.5 knots, a top speed of 12.4 knots and a cruising speed of 12 knots.

<img alt="" src="https://syt-store-production.s3.eu-west-1.amazonaws.com/photo/163580/image/large-6827989978d83e318350a78541544931.jpg" data-gid="gid://syiq/Photo/163580">

In build: DeBasto-designed Burger superyacht nearing completion

American shipyard Burger Boat Company has today announced the signing of a custom 31.55 metre steel and aluminium explorer yacht. She features a contemporary interior and modern exterior design from Luiz de Basto Designs, who worked closely with the owner to achieve the final result.<img alt="" src="https://syt-store-production.s3.eu-west-1.amazonaws.com/photo/156284/image/large-7b934739b011471cb3be0e13623916a9.jpg" data-gid="gid://syiq/Photo/156284">On board she features plenty of exterior space for guests to utilise, including a cosy flybridge complete with a Jacuzzi, bar and comfortable shaded seating area and a large al fresco dining area leading from the main salon and down to the beach club.The vessel has been designed with long range cruising and fishing in mind and is built to ABS classification. Powered by twin CAT C18 engines, she will have a range of 4,000 nm at a speed of 9.5 knots, a top speed of 12.4 knots and a cruising speed of 12 knots.She is expected to be delivered in Spring 2017.By Gemma Fottles